# Holiday Gender Shopping Charts This Gender Shopping Guide Shows Spending Habits of Males & Females By Erin Fox | Published 2014-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gender-shopping-guide References: [visual.ly](http://visual.ly/men-vs-women-who-spends-more-christmas) & [smartfocus](http://www.smartfocus.com/) It's an age old question that only the gender shopping guide can give us the answer to. The 'Christmas 2014 Shopping 'A-Gender' Men vs Women' infographic outlines the [spending habits of men and women](https://www.trendhunter.com/trends/its-not-the-thought-that-counts) during the holidays. It's everything we expected and more — with men willing to spend large amounts of money on fewer gifts and women spending less money on more gifts. Some common ground includes shopping in-store for jewelry. 26% of men aged 45-54 are more likely to leave [Christmas shopping](https://www.trendhunter.com/trends/ultimate-holiday-planner) till the week before the holiday. However, 33% of women finish their [holiday shopping](https://www.trendhunter.com/trends/holiday-spending) in November. Not to mention, it is stated that 50% of men need help from associates on what to pick out for holiday gifts. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 33% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Holiday Shopping Habits:** Analyze the spending patterns of different genders during the holiday season to identify opportunities for targeted marketing campaigns. - **Last-minute Shopping:** Explore strategies to capture the attention of male shoppers aged 45-54 who tend to procrastinate with their holiday shopping. - **Assisted Shopping:** Develop initiatives to assist male shoppers in selecting the right gifts, leveraging the 50% of men who seek help from associates. ### Sectors Adopting This - **Retail:** Create personalized marketing strategies and in-store experiences to cater to the different spending habits of male and female shoppers during the holidays. - **Jewelry:** Promote in-store shopping experiences and online gift customization options to capture the attention of both male and female shoppers looking for jewelry gifts. - **E-commerce:** Develop user-friendly gift recommendation algorithms and personalized shopping experiences to cater to the diverse spending patterns of male and female shoppers. ## Related on Trend Hunter - [Boho Retailer Gift Guides](https://www.trendhunter.com/trends/anthropologie-festive-gift-guide.md) - [Low-Cost Holiday Retailer Guides](https://www.trendhunter.com/trends/holiday-toy-guide.md) - [Seasonal Instrument Gift Guides](https://www.trendhunter.com/trends/gibson-brands.md) - [Christmas Shopping Centers](https://www.trendhunter.com/trends/holiday-gift-centre.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Streamlined Holiday Shopping](https://www.trendhunter.com/trends/yes-more-co.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Parental Gift Generators](https://www.trendhunter.com/trends/parent-present-gift-generator.md) - [Enhanced Shopping Results](https://www.trendhunter.com/trends/search-engine-1.md)