# Gender-Neutral Floral Fragrances Benigna's Luxurious, Gender-Neutral Scent Trio is Refillable By Laura McQuarrie | Published 2020-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gender-neutral-scent References: [prnewswire](https://www.prnewswire.com/news-releases/benigna-parfums-releases-trio-of-joyful-fragrances-as-part-of-a-new-luxury-niche-fragrance-brand-a-brand-that-focuses-on-gender-neutral-and-transformative-scents-301102335.html) & [youtube](https://www.youtube.com/channel/UC4z9JWt5M-jBsmaFxSVqpWQ) [Benigna](https://www.trendhunter.com/trends/adventures-elegance-collection) Parfums worked with award-winning French Perfumer Cécile Zarokian to create three gender-neutral scents that represent her life's journey. The collection is as luxurious as it is sustainable, as the elegant products are packaged in [Swarovski](https://www.trendhunter.com/trends/opi-celebrated)-adorned, hand-cut crystal packaging that's refillable. While the fragrances themselves were inspired by Zarokian's own memories and aspirations, the scents promise to tell a different story for everyone. While the joyful Absolute Celebration boasts fruity florals, [Premier Amour](https://www.trendhunter.com/trends/lady-premier) shares sweet floral scents and Escape Velocity explores fresh floral notes. These perfumes incorporate high-quality natural oils and absolutes. In the case of Absolute Celebration, a fragrance that was created to reward those who follow through on their dreams, some of the most expensive natural ingredients in the world of perfumery are used in the formula. Image Credit: Benigna Parfums ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 1% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Luxurious, Sustainable Packaging:** Opportunity for disruptive innovation lies in creating luxurious and sustainable packaging solutions for various industries, such as cosmetics and luxury goods. - **Gender-neutral Beauty Products:** There is potential for disruptive innovation in the creation of a wide range of gender-neutral beauty products that cater to a diverse and inclusive consumer base. - **Personalized Fragrance Experiences:** Disruptive innovation opportunities exist in developing personalized fragrance experiences, where individuals can customize scents to reflect their own unique stories and preferences. ### Where This Applies - **Cosmetics:** The cosmetics industry can explore disruptive innovation by adopting sustainable packaging concepts and creating gender-neutral beauty products. - **Luxury Goods:** In the luxury goods market, there is potential for disruptive innovation by incorporating sustainable packaging practices and offering personalized fragrance experiences. - **Perfumery:** The perfumery industry can embrace disruptive innovation by developing sustainable packaging solutions and expanding the range of gender-neutral fragrances. ## Related on Trend Hunter - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Unisex Perfume Launches](https://www.trendhunter.com/trends/balestra-1924.md) - [Wanderlust Fragrance Ranges](https://www.trendhunter.com/trends/adventures-elegance-collection.md) - [Fluid Fashion Basics Perfumes](https://www.trendhunter.com/trends/everybodyworld.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Next-Gen Citrus Floral Fragrances](https://www.trendhunter.com/trends/florist-eau-de-parfum.md)