# Gender Neutral Clothing Stores Phluid Project is the World's First Gender-Free Clothing Store By Ell Smith | Published 2018-03-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gender-neutral-clothing-store References: [racked](https://www.racked.com/2018/3/22/17148716/phluid-project-gender-neutral-shopping-retail-opening) & [thephluidproject](https://www.thephluidproject.com/) Phluid Project, the world's first gender neutral clothing store has opened in Manhattan, boasting a safe and welcoming environment for all people. The brick-and-mortar space is comprised of various [gender-free brands](https://www.trendhunter.com/trends/sujitha-shivajothi) that arrive at more accessible price points typically ranging between $35 to $150. Every aspect of the store was thoughtfully designed to be reflective of the brand's values and includes custom-made [gender neutral mannequins](https://www.trendhunter.com/trends/seated-mannequin), [open-to-all changing rooms](https://www.trendhunter.com/trends/primark-sophie) and local staff members that understand the importance of self-expression through fashion. More than a clothing store, Phluid Project also hosts and organizes a variety of community-focused events that include talks on activism and identity, while also serving as a free meeting space for organizations. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Gender-neutral Fashion:** The demand for gender-neutral fashion is rising, creating an opportunity for businesses to cater to a diverse consumer base. - **Inclusive Retail:** Retailers can enhance customer experience by creating inclusive retail spaces, accommodating and catering to individuals regardless of gender. - **Community-focused Retail:** Retailers can transform their physical spaces to cater to customers' needs by hosting events or acting as spaces for community organizations. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can tap into the growing demand for gender-neutral clothing and create inclusive collections targeted towards a diverse consumer base. - **Retail Industry:** Retailers can differentiate themselves by creating inclusive, welcoming store environments that cater to individuals of all genders and employing locally focused staff. - **Event-driven Industry:** Opportunities arise for event planners to create and plan community events with a focus on activism and identity within a physical space, such as in store or through pop-up events. ## Related on Trend Hunter - [Gender-Free Fragrances](https://www.trendhunter.com/trends/pacsun-for-all-fragrance.md) - [Community-First NYC Flagships](https://www.trendhunter.com/trends/telfars-nyc-flagship.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Calming Aesthetic Menswear Stores](https://www.trendhunter.com/trends/stffa.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md)