# Gender Fluid Clothing Labels John Lewis Will Use Gender Neutral Clothes Tags for All Kids' Lines By Alyson Wyers | Published 2017-09-12 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/gender-neutral-clothes References: [money.good.is](https://money.good.is/articles/gender-specific-clothes) & [dailymail](http://www.dailymail.co.uk/news/article-4845676/John-Lewis-ditches-boys-girls-labels-clothes.html) A major retailer in the United Kingdom will now use [gender neutral clothes labelling](https://www.trendhunter.com/trends/aunt-flow) for all of its [kids' clothing](https://www.trendhunter.com/trends/gen-kids-clothing-brand). John Lewis has removed gender-identifying tags on its clothing for children -- a move that will please parents who do not want to enforce gender stereotypes on their offspring. John Lewis Head of Childrenswear Caroline Bettis informed the Daily Mail they "want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear." Their children's collections, both the third party ranges and their own John Lewis line, will carry gender neutral clothes tags reading either 'Boys & Girls' or 'Girls & Boys.' The brand is also designing their own non-gender-specific clothes for kids. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Gender Neutral Clothing:** Embracing gender neutral clothing labels allows for greater inclusivity and expands market opportunities for retailers. - **Choice and Variety:** Providing greater choice and variety in children's clothing empowers parents and children to express themselves without gender stereotypes. - **Non-gender-specific Design:** Creating non-gender-specific clothes opens up new avenues for designers and manufacturers to cater to evolving consumer preferences. ### Sectors Adopting This - **Retail:** Retailers can capitalize on the demand for gender neutral clothing by offering inclusive options and removing gender stereotypes from their product lines. - **Fashion:** The fashion industry has an opportunity to disrupt traditional gender norms and embrace non-gender-specific designs to appeal to a wider consumer base. - **Children's Products:** Designing gender neutral clothing for children presents a disruptive innovation opportunity in the children's products industry, catering to progressive parents and evolving societal norms. ## Related on Trend Hunter - [Circular Non-Shrink Apparel](https://www.trendhunter.com/trends/john-lewis-3.md) - [Gender-Free Fragrances](https://www.trendhunter.com/trends/pacsun-for-all-fragrance.md) - [Influencer-Led Kids Clothing Collections](https://www.trendhunter.com/trends/gen-kids-clothing-brand.md) - [Gender-Neutral Period Products](https://www.trendhunter.com/trends/aunt-flow.md) - [Genderless Menstruation Products](https://www.trendhunter.com/trends/vuokkoset.md) - [Sustainable Kids Apparel](https://www.trendhunter.com/trends/kidly.md) - [Inclusive Period Underwear](https://www.trendhunter.com/trends/tomboyx.md) - [Cultural Capsule Collaboration](https://www.trendhunter.com/trends/labrum-x-john-lewis.md) - [Circular Children's Denim](https://www.trendhunter.com/trends/zara-1.md)