# Gender-Inclusive Subway Greetings London's Tubes Now Feature a Gender Neutral Announcement Preface By Ell Smith | Published 2017-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gender-inclusive-subway-greeting References: [mashable](http://mashable.com/2017/07/13/london-tube-gender-annoucements/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialGood-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialGood-Partial#IzDNk9yYPiq9) & [tfl.gov.uk](https://tfl.gov.uk/modes/tube/) London's iconic underground system has ditched its traditional "Ladies and gentleman" announcement preface for a more gender inclusive subway greeting. In attempt to welcome a wider demographic of commuters, all pre-recorded announcements have been changed to inclusive acknowledgements like "Good morning everyone," eliminating the alienation of transgender, non-binary and gender-nonconforming travelers. In the wake of Pride, this simple [gender-inclusive act](https://www.trendhunter.com/trends/genderaffirming-platform) serves as a prominent example of progressive city-wide changes that can lead to a safer and more welcoming environment. LGBTQ+ groups throughout the city have been advocating for the changing of the Tube announcements, as well as the [gender training of all Tube staff](https://www.trendhunter.com/trends/welcome-point-assistance-system). The new inclusive subway greeting system is reflective of the celebration of London's diversity as well as the Tube's commitment to customer satisfaction and [transport network improvement](https://www.trendhunter.com/trends/accessibility-maps). ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Gender Inclusive Language:** Opportunity for companies to adopt gender-neutral language in their communication and marketing strategies to cater to a wider demographic of customers. - **Diversity and Inclusion:** Potential for businesses to prioritize and actively promote diversity and inclusion initiatives, such as gender training for staff, to create a safer and more welcoming environment for all customers and employees. - **Progressive City-wide Changes:** Increasing popularity of cities making progressive changes, such as adopting gender-neutral language, as a way to reflect and celebrate their diverse communities, creating opportunities for businesses in those cities to become leaders in inclusive practices. ### Where This Applies - **Public Transportation:** Opportunity for public transportation providers to adopt gender-inclusive language policies and resources, and improve diversity and inclusion efforts, to increase customer satisfaction and differentiate themselves from competitors. - **Marketing and Communications:** Opportunity for companies to adopt gender-neutral language in their communication and marketing strategies to cater to a wider demographic of customers, differentiate themselves from competitors and portray themselves as socially conscious brands. - **Hospitality:** Opportunity for hospitality industry businesses to prioritize and actively promote diversity and inclusion initiatives, such as gender training for staff, to create a safer and more welcoming environment for all guests and employees. ## Related on Trend Hunter - [Accessible Subway QR Codes](https://www.trendhunter.com/trends/colorful-qr-codes.md) - [Gender-Based Rideshare Features](https://www.trendhunter.com/trends/lyft-4.md) - [Protected Driver Selection Features](https://www.trendhunter.com/trends/lyft-3.md) - [Publicly Owned Train Operators](https://www.trendhunter.com/trends/accessibility-roadmap.md) - [Sign Language-Enhanced Transportation Services](https://www.trendhunter.com/trends/british-sign-language1.md) - [Public Transit-Themed Swimwear](https://www.trendhunter.com/trends/transport-for-london-and-budgy-smuggler.md) - [Accessible 3D Station Maps](https://www.trendhunter.com/trends/3d-station-maps.md) - [Unique Urban Event Hires](https://www.trendhunter.com/trends/private-hire.md) - [Gender-Neutral Period Products](https://www.trendhunter.com/trends/aunt-flow.md)