# Gender Divide as Art The Pink and Blue Project By Elsa Blaine | Published 2008-04-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gender-divide-confirmed-pink-and-blue-project-photograph-collection-gallery References: [luxuryculture](http://www.luxuryculture.com) & [jenkinsjohnsongallery](http://www.jenkinsjohnsongallery.com/) “The Pink and Blue Project” recently seen at the Jenkins Johnson Gallery in New York City, is a humorous collection of photographs which are according to Luxury Culture, “astute reflections on gender consumerism and aesthetics.” South Korean artist JeongMee Yoon was inspired by her 5 year old daughter, Seowoo, who like most little girls, loves pink: clothes, toys, bedding, school supplies, apparently everything. Yoon amassed Seowoo with her belongings and transformed her bedroom into a princesses pink palace. JeongMee subsequently photographed other children surrounded by their possessions, the outcome validating age-old stereotypes. The question that remains is whether these are genuine inherent preferences of children, or the influence of marketing. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 28% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Gendered Marketing:** Opportunity for companies to offer gender-neutral products to consumers, disrupting the traditional pink and blue divide. - **Consumer Preferences:** Exploring the root causes of gendered preferences could lead to new product innovations that appeal to a wider audience. - **Social Commentary Art:** Opportunity for artists to create thought-provoking work that critiques societal norms. ### Who This Affects Most - **Toy Industry:** Industry leaders can challenge gender norms by creating toys that are not labeled based on gender. - **Fashion Industry:** Offering gender-neutral clothing and accessories can disrupt the traditional pink vs blue divide in children's fashion. - **Market Research:** Companies can conduct research to better understand their target audience's preferences and create products that appeal to a wider market. ## Related on Trend Hunter - [Doll-Themed Pink Paints](https://www.trendhunter.com/trends/pinkie.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Barbie Paint Collabs](https://www.trendhunter.com/trends/backdrop-x-barbie.md) - [Pink Tonal Shelving Units](https://www.trendhunter.com/trends/reisinger-pink.md) - [Playful Interactive Galleries](https://www.trendhunter.com/trends/play-by-american-express-platinum.md) - [Pink-Hued Shipping Container Homes](https://www.trendhunter.com/trends/pink-shipping-container-homes.md) - [Brand-Led Global Studies](https://www.trendhunter.com/trends/global-study.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Artful Soft-Pink Dining Rooms](https://www.trendhunter.com/trends/the-gallery-at-sketch.md)