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# Unisex Clothing for Couples
Katie Holmes and Tom Cruise Don Identical Outfits

By Going Like Sixty | Published 2008-10-26 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/gender-bending-clothes-does-katie-holmes-want-to-be-tom-cruise
References: [fashionising](http://www.fashionising.com/boutiques/b--Katie-Holmes-in-three-piece-man-style-suit-1367.html)

What is up with Katie Holmes? She cuts her hair like a boy, then shows up wearing boy jeans. Now she is seen looking like a grown man in a suit. Is this the new style Katie Holmes is pushing?

Holmes has already decided that boy jeans should have the Katie Holmes name attached to them, will her next business move include a [Katie Holmes line of business suits](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov)?

**Implications** - In today's society, consumers are drawn to products through which they are able to experience a particular set of desirable feelings or emotions. Products that are designed to generate positive emotions for an individual will appeal to a large clientele in today's market.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 67% | Activity: 30% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Gender-neutral Clothing:** The rise of gender-neutral clothing lines presents a disruptive innovation opportunity for the fashion industry to appeal to a wider audience.
- **Celebrity-influenced Fashion:** Celebrity fashion trends can inspire new business ventures in the fashion industry.
- **Androgynous Style:** Embracing androgynous style and blurring gender boundaries can lead to disruptive innovation in the fashion industry.

### Industries Being Reshaped

- **Fashion Industry:** The fashion industry can innovate and expand their market by designing gender-neutral clothing lines and blurring gender boundaries.
- **Celebrity Endorsements:** Businesses can leverage celebrity influence to promote their brand and boost sales.
- **Gender-inclusive Retail:** Retailers can create inclusive shopping experiences by offering gender-neutral clothing options and embracing androgynous style.

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- [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md)
- [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md)
- [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md)
- [Whimsical Home-Centric Brands](https://www.trendhunter.com/trends/katie-kime.md)
- [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md)
- [Mayo-Inspired Denim Capsules](https://www.trendhunter.com/trends/house-of-hellmann.md)
- [Celebrity-Founded Fashion Brands](https://www.trendhunter.com/trends/kylie-jenner-1.md)
- [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)
