# Virtual Wig Try-Ons Perfect Corp. & NAO-ART Created a GenAI Experience for Trying on Wigs By Laura McQuarrie | Published 2024-07-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/genai-experience References: [businesswire](https://www.businesswire.com/news/home/20240701481208/en) & [alicialulu.jp](https://alicialulu.jp/pages/ai-try_on)  There are many [virtual try-on experiences](https://www.trendhunter.com/trends/wear-ai) for experimenting with different hair colors, eyebrow shapes and grooming styles, and [Perfect Corp.](https://www.trendhunter.com/trends/perfect-corp) teamed up with NAO-ART to debut a first-of-its-kind [GenAI](https://www.trendhunter.com/trends/ai-clothes-tryon) experience for fashion and medical wigs. With this new experience powered by Perfect Corp.'s advanced generative AI beauty technology, consumers can try out 53 wigs via NAO-ART's e-commerce site. "Until now, trying on wigs meant going to a store for face-to-face counseling, making it difficult to know if they suited you without purchasing them. This challenge became more pronounced during the pandemic, and we have been exploring virtual wig try-on technology for several years. However, we had to abandon traditional AR technology as it was difficult to achieve a natural try-on feel," said Hiroki Shintoku, President of NAO-ART. With GenAI, the virtual wig try-on experience feels seamless and is accessible from anywhere. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 81% | Activity: 83% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **AI-powered Virtual Try-ons:** Generative AI is enabling a lifelike experience for consumers experimenting with wigs online, eliminating the need for physical store visits. - **Remote Beauty Consultations:** Virtual platforms are revolutionizing traditional beauty consultations by offering realistic try-on experiences in the comfort of one's home. - **Enhanced E-commerce Personalization:** Advanced AI technology is transforming e-commerce by offering hyper-personalized experiences for consumers seeking custom beauty products. ### Sectors Adopting This - **Beauty Technology:** The integration of generative AI into beauty solutions is enhancing customer satisfaction and engagement in the beauty industry. - **Telehealth Services:** Virtual try-on experiences for medical wigs can enhance telehealth offerings by providing patients with realistic and convenient options. - **E-commerce Platforms:** E-commerce companies can benefit from generative AI to offer innovative, personalized shopping experiences that drive higher conversion rates. ## Related on Trend Hunter - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [GenAI Fashion Try-Ons](https://www.trendhunter.com/trends/perfect-corp-fashion-api.md) - [AI Hair Style Apps](https://www.trendhunter.com/trends/tryhairstyles.md) - [AI Virtual Try-Ons](https://www.trendhunter.com/trends/wear-ai.md) - [Virtual Hairstyle Previews](https://www.trendhunter.com/trends/ai-hairstyleapp.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md) - [Virtual Hair Trimming Experiences](https://www.trendhunter.com/trends/wahl-style-selector.md)