# Avant-Garde Canadian-Made Jeans Yoga Jeans Launches Three Gen Z-Approved Jean Styles By Grace Mahas | Published 2021-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gen-zapproved-jean-styles References: [yogajeans](https://yogajeans.ca/?Gsdgsd) As more consumers opt for wider silhouettes for their denim, [Yoga Jeans](https://www.trendhunter.com/trends/yoga-jeans-lily) is helping fans avoid "fashion faux pas" with the launch of three new Gen Z-approved jean styles. The new pieces include Lily wide that boasts a wide fit through the hip and jean for a long silhouette, the Lily Wide Blue Flare with a thick hem and high-rise fit, and the Alex Bootcut in a dynamic white wash. Yoga Jeans is a Canadian brand dedicated to [ending fast-fashion with quality](https://www.trendhunter.com/trends/mango-jeans), made-for-life pieces that will carry you through your daily errands in style. The new Gen Z-approved jean styles are now available to purchase online and in select stores across the country in sizes 24 - 34. Image Credit: Yoga Jeans ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 43% | Activity: 13% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Wider Silhouette Denim:** The trend towards wider silhouettes in denim presents opportunities for creating new, comfortable, and stylish jean cuts. - **Sustainable, Quality Fashion:** As consumers seek to avoid fast fashion, there is an opportunity to create quality, sustainable clothing that can be worn for life. - **Gen Z-approved Styles:** Designing and marketing clothing that is specifically approved by Gen Z offers a new way to target this emerging and influential consumer group. ### Sectors Adopting This - **Fashion & Apparel:** As the fashion industry shifts towards more sustainable, high-quality clothing, there is an opportunity to create new denim styles and brands that cater to consumer preferences. - **E-commerce:** As online shopping continues to grow, particularly in light of the COVID-19 pandemic, there are opportunities to leverage technology and data to better target customers and sell clothing online. - **Marketing & Advertising:** With Gen Z emerging as a key consumer group, marketers and advertisers have the opportunity to develop new campaigns and messaging that speaks to their unique values and preferences. ## Related on Trend Hunter - [Curve-Enhancing Wide Leg Jeans](https://www.trendhunter.com/trends/yoga-jeans-lily.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Nature-Inspired Denim Collections](https://www.trendhunter.com/trends/springsummer-2025-denim-collection.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md) - [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md) - [Versatile Denim Capsules](https://www.trendhunter.com/trends/versatile-denim.md) - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md)