# Sustainable Gen Z Skincare Plenaire Appeals to Environmentally Conscious Gen Z Consumers By Laura McQuarrie | Published 2019-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gen-z-skincare References: [thedieline](https://thedieline.com/blog/2019/9/19/new-skincare-line-plenaire-targets-sustainably-minded-gen-zers) & [plenaire.co](https://www.plenaire.co) Plenaire is a new line of [Gen Z skincare products](https://www.trendhunter.com/trends/youthoriented-beauty) that appeals to the sustainably minded consumer with solutions that are eco-friendly, [minimalist and inclusive](https://www.trendhunter.com/trends/beauty-market). The direct-to-consumer brand based out of the UK was developed closely with a Gen Z focus group to offer accessible luxury options. Each Plenaire product is tied to a skincare routine that falls under a category like cleanse, energize or relax. Visually, each of these themes is represented by a cluster of particles of different densities. Some of the Gen Z-targeted products available from Plenaire include the Rose Jelly makeup remover, a three-in-one exfoliating clay called Tripler, Skin Frosting and a Violet Paste blemish treatment. Soon, the brand will be expanding its product portfolio with other problem-solving solutions like a foaming cleanser, an [exfoliating skin tonic](https://www.trendhunter.com/trends/binomial) and a mist. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 61% | Activity: 80% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Eco-friendly Skincare:** Disruptive innovation opportunity: Develop sustainable skincare products that appeal to environmentally conscious consumers. - **Minimalist Beauty:** Disruptive innovation opportunity: Create minimalist skincare solutions that offer accessible luxury options. - **Inclusive Skincare:** Disruptive innovation opportunity: Develop inclusive skincare products that cater to the diverse needs of Gen Z consumers. ### Who This Affects Most - **Beauty and Cosmetics:** Disruptive innovation opportunity: Rethink traditional beauty and cosmetics industry practices to prioritize eco-friendliness and inclusivity in skincare products. - **Direct-to-consumer:** Disruptive innovation opportunity: Embrace the direct-to-consumer model to offer accessible luxury skincare options and personalize the shopping experience. - **Personal Care:** Disruptive innovation opportunity: Integrate sustainable and minimalist approaches in developing personal care products to meet the demands of environmentally conscious Gen Z consumers. ## Related on Trend Hunter - [Targeted Plant-Based Cosmeceuticals](https://www.trendhunter.com/trends/id-skin-identity.md) - [Hypoallergenic Gen Z Skincare](https://www.trendhunter.com/trends/saint-crewe.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Inclusive Age-Appropriate Skincare](https://www.trendhunter.com/trends/pour-tous.md) - [Next-Gen Plant-Powered Skincare](https://www.trendhunter.com/trends/suppuru.md) - [Health-Focused Youth Skincare](https://www.trendhunter.com/trends/revolution-skin.md) - [Gen Alpha Skincare Brands](https://www.trendhunter.com/trends/gryt.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Uncomplicated Youth Skincare](https://www.trendhunter.com/trends/binomial.md)