# Gen Z Whitepapers Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action' By Kalin Ned | Published 2024-06-29 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/gen-z-in-action References: [newswire](https://www.newswire.ca/news-releases/wondershare-filmora-releases-gen-z-whitepaper-gen-z-in-action-exploring-this-generation-s-reflection-on-ai-influencer-culture-and-content-creation--897204471.html)  [Wondershare Filmora's](https://www.trendhunter.com/trends/wondershare-virbo) 'Gen Z in Action' examines the attitudes and behaviors of Gen Z towards AI, influencer culture, and content creation. This whitepaper, based on a survey of nearly 1,000 individuals, offers insights into the generation's focus on practical skills, entrepreneurial ventures, and their enthusiasm for content creation. Gen Z places significant trust in live content and embraces AI as a tool to enhance productivity rather than as a job threat. The 'Gen Z in Action' whitepaper highlights how Gen Z values authenticity and flexibility, with many individuals finding content creation an appealing avenue for self-expression and passive income. Additionally, Gen Z's adaptation to [AI for creative and analytical tasks](https://www.trendhunter.com/trends/verse) positions them as innovative and resourceful. Image Credit: Wondershare Filmora ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 33% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Gen Z Entrepreneurial Ventures:** The shift towards entrepreneurial ventures amongst Gen Z presents new market opportunities for platforms facilitating independent business growth. - **AI-enhanced Productivity:** Gen Z's positive reception of AI as a productivity tool signals a burgeoning demand for user-friendly and adaptable AI applications. - **Live Content Trust:** A preference for live content underscores a trend towards real-time engagement and authenticity in digital media consumption. ### Who This Affects Most - **Content Creation Platforms:** The enthusiasm of Gen Z for content creation drives the demand for innovative and intuitive platforms that enable self-expression and monetization. - **Educational Technology:** Gen Z's focus on practical skills highlights opportunities for edtech solutions that offer hands-on and real-world learning experiences. - **Artificial Intelligence:** AI technology finds a growing application in creative and analytical tasks among Gen Z, suggesting a need for advanced but accessible AI tools. ## Related on Trend Hunter - [Gen Z Surveillance Assessment Tools](https://www.trendhunter.com/trends/eyes-on-ai.md) - [Gen Z Advertising Tools](https://www.trendhunter.com/trends/youtube-6.md) - [Gen Z AI Campaigns](https://www.trendhunter.com/trends/lenovo-6.md) - [Professional Community Platforms](https://www.trendhunter.com/trends/linkedin-3.md) - [Gen Z Media Agencies](https://www.trendhunter.com/trends/72andsunny.md) - [Gen Z-Coded Design Platforms](https://www.trendhunter.com/trends/canva-chronically-online.md) - [Gen Z-Influenced Marketing Campaigns](https://www.trendhunter.com/trends/kraft-heinz-3.md) - [Gen Z Crafting Events](https://www.trendhunter.com/trends/crafternoon.md) - [Digital Wellness Inniaitives](https://www.trendhunter.com/trends/digital-wellbeing-of-gen-z.md)