<!-- canonical: https://www.trendhunter.com/trends/gen-z-collectible -->
<!-- robots: noindex -->

# Gen Z Collectible Campaigns
ZURU & Fanbytes are Creating a Mini Bytehouse on TikTok

By Laura McQuarrie | Published 2020-09-03 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/gen-z-collectible
References: [toyworldmag](https://toyworldmag.co.uk/zuru-and-fanbytes-partner-on-mini-brands-tiktok-house/) & [5surprise.zuru](https://5surprise.zuru.com/uk/minibrands/)

After introducing its 5 Surprise Mini Brands to youth in North America, [ZURU](https://www.trendhunter.com/trends/zuru-max-premium) is now bringing its [Gen Z](https://www.trendhunter.com/trends/kraft-heinz-3) collectibles to the UK and Ireland. The 5 Surprise Mini Brands are capsule toys that open to reveal miniature toys modeled after household brand products—and they're so popular that one capsule sells every three seconds.

Knowing that fans love the surprising and collectible nature of its 5 Surprise Mini Brands, ZURU is teaming up with Fanbytes to introduce a "[TikTok](https://www.trendhunter.com/trends/masterchef-mini-brands) first with the Mini Bytehouse." The TikTok house promises to speak directly to Gen Z audiences on a platform that has helped the collectibles skyrocket in popularity. Alongside the Mini Bytehouse on TikTok, fans can expect to see fun challenges, pranks and other fun content.

Image Credit: ZURU

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 72% | Activity: 84% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Gen Z Collectibles:** Creating unique and surprising collectibles for the Gen Z market.
- **Tiktok Influencer Collaborations:** Partnering with popular TikTok influencers to promote and showcase collectibles.
- **Social Media Marketing Strategies:** Utilizing social media platforms like TikTok to engage with target audiences and generate buzz for collectible campaigns.

### Where This Applies

- **Toy Manufacturing:** Developing and producing collectible toys that cater to the Gen Z market.
- **Digital Marketing and Advertising:** Creating strategic campaigns and collaborations with influencers on social media platforms to promote collectibles.
- **E-commerce:** Providing a seamless online shopping experience for customers to purchase collectibles and other related merchandise.

## Related on Trend Hunter

- [Miniature Cooking Collectibles](https://www.trendhunter.com/trends/masterchef-mini-brands.md)
- [Buildable Collectible Capsules](https://www.trendhunter.com/trends/zuru-max-premium.md)
- [Gen Z-Influenced Marketing Campaigns](https://www.trendhunter.com/trends/kraft-heinz-3.md)
- [Food Influencer-Inspired Miniature Collectibles](https://www.trendhunter.com/trends/kate-norkeliunas.md)
- [Sensory ASMR-Style Toys](https://www.trendhunter.com/trends/incredible-group.md)
- [Collectible Cinnamon Bun Toys](https://www.trendhunter.com/trends/cinnabon-and-zuru-mini-brands.md)
- [Creator-Endorsed Fruit Snacks](https://www.trendhunter.com/trends/bloxsnacks.md)
- [Suggestive Spread Campaigns](https://www.trendhunter.com/trends/marmite-first-timers.md)
- [Interactive Collectible Games](https://www.trendhunter.com/trends/make-it-mini.md)