# Gen Z Anti-Loneliness Funds Hinge Combats Loneliness for Gen Z - $1M Fund By Grace Mahas | Published 2023-12-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gen-z-antiloneliness-funds References: [hinge.co](https://hinge.co/press/one-more-hour)  Hinge, recognizing the global issue of loneliness, especially among young adults, has launched a social impact program titled 'One More Hour.' This initiative focuses on encouraging in-person interactions to combat loneliness, a growing concern in the digital age where Gen Z predominantly relies on screen time for socialization. Currently, only about 31% of young adults engage in daily social interactions with others. 'One More Hour' is kickstarting its mission with a $1 million fund. This fund is dedicated to providing grants to social groups and organizations that actively foster [in-person community building](https://www.trendhunter.com/trends/dayone-irl-dating-app) and a sense of belonging among [Gen Z individuals](https://www.trendhunter.com/trends/crush-feelings). Initially, the program will concentrate on supporting clubs and organizations in three major cities: Atlanta, Los Angeles, and New York City. The Surgeon General’s recent advisory on the [loneliness epidemic](https://www.trendhunter.com/trends/loneliness-among-seniors) highlights the urgent need for more opportunities to forge connections, emphasizing it as a public health priority. In line with this, Hinge’s initiative aims to facilitate these meaningful connections at a local level. Social groups and organizations in the mentioned cities interested in the fund can pre-register starting today at hinge.co/onemorehour, indicating the program's openness to collaborations and its commitment to addressing loneliness through tangible community actions. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 51% | Activity: 76% | Freshness: 19% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **In-person Interactions:** Gen Z's reliance on screen time for socialization creates an opportunity for businesses to focus on fostering in-person interactions to combat loneliness. - **Loneliness Epidemic:** The Surgeon General's advisory on the loneliness epidemic presents a need for more opportunities to forge connections, creating a potential market for innovative solutions. - **Community Building:** Hinge's social impact program 'One More Hour' highlights the importance of community building, offering a chance for organizations to contribute to combating loneliness among Gen Z. ### Where This Applies - **Socialization Services:** Companies offering services that facilitate in-person interactions can tap into the growing need to combat loneliness among Gen Z. - **Mental Health & Well-being:** The rise of the loneliness epidemic creates opportunities for businesses in the mental health and well-being industry to develop innovative solutions for fostering connections and combating loneliness. - **Community Engagement:** Organizations focusing on community building and fostering a sense of belonging have an opportunity to collaborate with Hinge's 'One More Hour' program and address the loneliness issue among Gen Z. ## Related on Trend Hunter - [Loneliness-Combating Social Campaigns](https://www.trendhunter.com/trends/hinge-2.md) - [Gen Z IRL Campaigns](https://www.trendhunter.com/trends/hinges-phonebook.md) - [Inclusive Therapy Funding Programs](https://www.trendhunter.com/trends/hinge-1.md) - [Distraction-Free Dating Guides](https://www.trendhunter.com/trends/distractionfree-dating-guide.md) - [Counter-Loneliness Social Spaces](https://www.trendhunter.com/trends/friendship-corner.md) - [Gen Z Mental Health Apps](https://www.trendhunter.com/trends/gen-z-mental-health-app.md) - [Gen Z Dating Campaigns](https://www.trendhunter.com/trends/it-starts-with-a-swipe.md) - [Social Isolation-Combating Platforms](https://www.trendhunter.com/trends/healthfirst-foundation.md) - [Solo Travel Matchmakers](https://www.trendhunter.com/trends/travel-bff-matchmaker.md)