# Genpets Foolery Viral Campaign Creates Fake New Species By Jacqueline Biggs | Published 2006-06-23 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/gen-pets-spoof References: [thirdwayblog](http://www.thirdwayblog.com/) Seems the world hasn't infact gone mad...and the Gen Pets are just a spoof. A viral campaign instigated by an upandcoming sculptor, whose purpose for the project appears to be a mixture of commercial art, social commentary and job-seeking. Such is the power of viral that if you [Google](https://www.trendhunter.com/trends/i-want-a-puppy-kitten-studios) "Gen Pets" you now get over 3.5 million results. Not bad exposure. **Implications** - Revelations such as this go a long way towards demonstrating just how lucrative [viral attention](https://www.trendhunter.com/trends/legitimate-you) can be if successfully generated. In today's modern world ideas spread faster than ever, and if a company manages to capture the imagination of their consumers there is no telling how widespread their influence can become. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 97% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Viral Marketing:** Exploit the power of viral attention to generate widespread exposure and influence for a company. - **Social Commentary Art:** Utilize art as a means to convey social commentary and capture the imagination of consumers. - **Commercial Art:** Combine art and business to create unique and attention-grabbing campaigns. ### Where This Applies - **Advertising and Marketing:** Leverage viral marketing techniques to promote products and services. - **Art and Sculpture:** Explore the use of art as a tool for social commentary and commercial purposes. - **Media and Entertainment:** Discover innovative ways to captivate audiences and generate viral attention. ## Related on Trend Hunter - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Low-Calorie Pet Treats](https://www.trendhunter.com/trends/low-calorie-pet-treats.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Gamified Pet Metaverses](https://www.trendhunter.com/trends/petplate-park.md) - [AI-Generated Pet Teasers](https://www.trendhunter.com/trends/i-want-a-puppy-kitten-studios.md) - [Catnip-Infused Fragrances](https://www.trendhunter.com/trends/lynx-with-catnip.md)