# Gen Alpha Skincare JB Skrub Fills a Gap in the Market for Tween Boys By Laura McQuarrie | Published 2023-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gen-alpha-skincare References: [fashionunited.uk](https://fashionunited.uk/news/business/actress-julie-bowen-and-conde-nast-veteran-jill-biren-to-launch-boys-skincare-brand/2023011067179) Actress Julie Bowen and Conde Nast’s Jill Biren teamed up to fill a void in the skincare market by creating a new [Gen Alpha](https://www.trendhunter.com/trends/gryt) skincare brand called JB Skrub. Made with tween boys in mind, this skincare brand shares solutions from a pair of women who are both mothers themselves. This brand for adolescents aims to encourage a sense of ownership over hygiene and at launch, JB Skrub is introducing itself to the world with a [body wash](https://www.trendhunter.com/trends/splash), body spray, face lotion, face wash and toner pads. With personal care solutions priced between $16 and $20, JB Skrub offers an affordable way for young men to start looking after themselves with science-backed formulas powered by prebiotics and probiotics, plus clean ingredients with antimicrobial properties. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 90% | Freshness: 14% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Gen Alpha Skincare:** The launch of a new Gen Alpha skincare brand, JB Skrub, targeting tween boys indicates a growing trend for specialized skincare products for younger generations. - **Affordable Personal Care Solutions:** JB Skrub's competitive pricing ranging from $16 to $20 for each product presents an opportunity to tap into the market for affordable personal care solutions. - **Science-backed Formulas with Prebiotics and Probiotics:** Using prebiotics and probiotics in skincare products is a trend that offers the opportunity for disruptive innovation, especially for the preteen and teen markets. ### Where This Applies - **Skincare Industry:** The skincare industry needs to focus on creating specialized skincare products for younger generations, such as preteen and teenage markets, indicated by the launch of JB Skrub. - **Personal Care Industry:** JB Skrub presents an opportunity for personal care product companies to invest in the market for affordable skincare solutions targeting the preteen and teen markets. - **Probiotic and Prebiotic Industry:** The probiotic and prebiotic industry can innovate by expanding beyond just health supplements to personal care and skincare products, as seen with JB Skrub's science-backed formulas. ## Related on Trend Hunter - [Gen Alpha Skincare Brands](https://www.trendhunter.com/trends/gryt.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Inclusive Age-Appropriate Skincare](https://www.trendhunter.com/trends/pour-tous.md) - [Gentle Youth Skincare](https://www.trendhunter.com/trends/gen-alpha-collection.md) - [Premium Youth Skincare](https://www.trendhunter.com/trends/kinside.md) - [All-Natural Youth Skincare](https://www.trendhunter.com/trends/just-for-teens.md) - [Derm-Developed Teen Skincare](https://www.trendhunter.com/trends/sincerely-yours.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Health-Focused Youth Skincare](https://www.trendhunter.com/trends/revolution-skin.md)