# Youth-Safe Skincare Hubs Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z By Laura McQuarrie | Published 2025-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gen-a-z-hub References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/cult-beauty-skin-care-guide-genz-genalpha-tweens-use-retinol) & [catalogue.thehutgroup.s3.amazonaws](http://catalogue.thehutgroup.com.s3.amazonaws.com/Cult%20Beauty/2025/Gen%20A-Z/index.html)  Gen Z and Gen Alpha are embracing skincare with an obsession fueled as much by fun textures and aesthetic packaging as results, which means they often reach for advanced formulas well beyond their needs—and Cult Beauty's Gen A–Z hub was created as a "no-nonsense skincare guide" to educate and empower youth. Created in partnership with the [Respect Project](https://www.trendhunter.com/trends/respect-tee) and [British Beauty Council](https://www.trendhunter.com/trends/killabrush), this skincare resource supports teens and pre-teens with "filters, fads and questionable hacks flooding social networks." The hub includes an e-zine that shares non-negotiables for young skin, a beauty persona quiz, a section on myth-busting beliefs perpetuated by the skincare community on TikTok (SkinTok,) and an ingredient glossary. Recommended brands for tween and teen skin include Byoma, [The Inkey List](https://www.trendhunter.com/trends/no-bs-skincare-club), La Roche Posay, and Versed. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 79% | Activity: 81% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Youth-centric Skincare Education:** Young consumers are being empowered with educational resources to navigate skincare trends and avoid misinformation. - **Aesthetic Skincare Packaging:** The appeal of playful textures and visually pleasing packaging is driving the skincare choices of younger demographics. - **Social Media-influenced Skincare Choices:** Platforms like TikTok are significantly influencing skincare routines among youth, leading to potential opportunities in debunking myths and guiding informed decisions. ### Industries Being Reshaped - **Skincare:** The skincare industry is increasingly catering to younger audiences with products tailored to their unique needs and preferences. - **Educational Platforms:** There is a growing demand for educational content that helps debunk myths and guides young consumers in making informed skincare choices. - **Social Media Marketing:** Marketing strategies targeting Gen Z and Gen Alpha are being reshaped by the inner workings and cultural trends of social media platforms like TikTok. ## Related on Trend Hunter - [Teen Skincare Hubs](https://www.trendhunter.com/trends/indu.md) - [Health-Focused Youth Skincare](https://www.trendhunter.com/trends/revolution-skin.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Gen Alpha Skincare Brands](https://www.trendhunter.com/trends/gryt.md) - [Gentle Youth Skincare](https://www.trendhunter.com/trends/gen-alpha-collection.md) - [Gentle Pre-Teen Skincare](https://www.trendhunter.com/trends/your-skin-stuff.md) - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md) - [Age-Restricted Skincare](https://www.trendhunter.com/trends/mantle-skincare.md) - [Premium Youth Skincare](https://www.trendhunter.com/trends/kinside.md)