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# Quirky Menu-Decoding Illustrations
Gemma Correll Illustrated the Guide 'Decoding Your Menu'

By Megan Facciuolo | Published 2014-04-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gemma-correll-illustrated
References: [designtaxi](http://designtaxi.com/news/364965/A-Funny-Tongue-In-Cheek-Illustrated-Guide-To-Dining-At-A-Restaurant/) & [gemmacorrell](http://www.gemmacorrell.com/)

British cartoonish Gemma Correll illustrated a menu guide that fits right in with her history of artwork that depicts life's simple but familiar things. Her recently [illustrated book](https://www.trendhunter.com/trends/amusebouche) about a dog's life had viral success and she is following it up with this satirical menu guide.

[Restaurant menus](https://www.trendhunter.com/trends/eat-your-cocktail) often features little graphic icons beside each food listed that depicts what type of food it is. For example, a menu listing could be shown as vegan with a leaf graphic beside the title or it could be labeled gluten-free with a crossed-out wheat bundle illustration.

Gemma's ‘Decoding Your Menu’ guide features similar icons, but they are much more humorous. For example, she illustrates the description "May Contain Peanuts" with an actual [Peanuts Comic](https://www.trendhunter.com/trends/starbucks-x-peanuts-collection) character.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 31% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Humorous Menu Illustrations:** Opportunity to create more engaging and memorable menu designs by incorporating cartoons and humor.
- **Icon Reimagining:** Opportunity to change the traditional food iconography and create more unique and expressive representations.
- **Satirical Menu Guides:** Opportunity to create more entertaining and informative restaurant guides that stand out from conventional menus.

### Industries Being Reshaped

- **Food and Beverage:** Restaurants can incorporate Gemma Correll's illustration style into their menu design to create a more engaging experience for their customers.
- **Graphic Design:** Designers and agencies can consider integrating humorous illustrations into their design services to create more visually appealing and memorable products.
- **Publishing:** Content creators can explore creating satirical guides and manuals in various industries such as food, travel, and lifestyle.

## Related on Trend Hunter

- [Menu Translation Tools](https://www.trendhunter.com/trends/menu-explain.md)
- [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md)
- [Show-Inspired Burger Menus](https://www.trendhunter.com/trends/spongebob-menu.md)
- [Interactive Digital Menus](https://www.trendhunter.com/trends/tabmeal.md)
- [Menu Translation Tools](https://www.trendhunter.com/trends/translate-menu.md)
- [Culinary Comedian Cookbooks](https://www.trendhunter.com/trends/foodheim-a-culinary-adventure.md)
- [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md)
- [GPL-1-Friendly Menu Apps](https://www.trendhunter.com/trends/menu-order-ai.md)
- [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md)