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# Odd Couple Fashiontography
Gemma Booth Photography Captures Unusual Duos, From Twins to Robots

By Ryan Hinkson | Published 2010-05-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gemma-booth-photography
References: [bentrovatoblog](http://bentrovatoblog.com/editorial/photography-by-gemma-booth/) & [gemmabooth](http://www.gemmabooth.com/)

The images in this set of Gemma Booth photography is proof that opposites do attract. It features [fun-filled fashion photography](https://www.trendhunter.com/trends/asos-inspired-by) with some [odd couples](https://www.trendhunter.com/trends/role-model-series) as the subjects.

You’ve got girls with robots, girls with llamas and even a girl with a mouse as her bestie. There is also an [oddly-dressed girl with another](https://www.trendhunter.com/trends/gapstudios-fw25), um, oddly-dressed girl. So grab your best chum and strengthen your bond while checking out the gallery of Gemma Booth photography above.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 73% | Activity: 61% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Opposites Attract:** The trend of pairing seemingly different objects or themes together can create a unique and eye-catching product or campaign that stands out from the norm.
- **Unconventional Pairings:** The trend of pairing unexpected objects or themes together in photography, fashion, and design can generate interest and curiosity, leading to increased brand awareness and engagement.
- **Personification of Objects:** The trend of giving human-like characteristics and emotions to objects can create playful and whimsical content that resonates with audiences and humanizes brands.

### Sectors Adopting This

- **Fashion:** Fashion brands can use unconventional pairings and the personification of objects to create unique and memorable campaigns that attract and retain customers.
- **Photography:** By combining unconventional pairings and the personification of objects, photographers can create memorable and visually stunning photos that stand out from typical photography.
- **Advertising:** Advertising agencies can use the trend of unconventional pairings and the personification of objects to create campaigns that are memorable, eye-catching, and generate buzz around brands and products.

## Related on Trend Hunter

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