# Hepburn-Inspired Shoots The Gemma Arterton InStyle May 2010 shoot is Racy and Revamped By Luisa Amanda Gomes | Published 2010-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gemma-arterton-instyle-may-2010 References: [tinysparklythings.blogspot](http://tinysparklythings.blogspot.com/2010/04/gemma-arterton-for-instyle-us-may-2010.html) & [instyle](http://www.instyle.com/instyle/) The smoking model Gemma Arterton looks impeccable in the InStyle May 2010 issue. Wearing vintage ensembles that are reminiscent of the Audrey Hepburn era, Gemma Arterton takes old [Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks) glam fashions to the next level. This editorial for InStyle may have Gemma channeling the classic screen siren, but quite a few of these old Hollywood fashions have been revamped. For instance, the one-piece suits and frocks that Gemma models have been tweaked to be suitable for this current time. This InStyle photo spread is just a great example of [vintage revamping](https://www.trendhunter.com/trends/vintageinspired-jewelry) done right. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Revamping:** Opportunities exist to update and modernize classic fashion styles for the current era. - **Hollywood Glam:** There is potential for creating fashion shoots and editorials that capture the essence of old Hollywood glamour. - **Channeling Audrey:** Reviving the iconic style of Audrey Hepburn can be a source of inspiration for contemporary fashion trends. ### Sectors Adopting This - **Fashion:** The fashion industry can explore the trend of revamping vintage styles to create fresh and modern designs. - **Photography:** Photographers can specialize in capturing the glamour of old Hollywood by recreating iconic fashion shoots. - **Media and Publishing:** Fashion magazines and editorial content creators can incorporate a retro aesthetic by channeling Audrey Hepburn in their photo spreads. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Timeless Influencer-Backed Womenswear](https://www.trendhunter.com/trends/mint-velvet.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)