# Sultry Celebrity Ruby Ads This Video Features Mila Kunis Dripping in Gemfields Rubies By Ady Floyd | Published 2015-07-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gemfields References: [fashiongonerogue](http://www.fashiongonerogue.com/mila-kunis-gemfields-rubies-films/) & [forbes](http://www.forbes.com/sites/barrysamaha/2015/07/13/mila-kunis-stars-in-gemfields-ruby-film/) This beautifully constructed short film is designed to promote the glamorous Gemfields rubies. The featured [ruby jewelry pieces](https://www.trendhunter.com/trends/fp-journe) are from Faberge, Georg Jensen, Spinelli Kilcollin, Gyan by Gem Plaza and Miiori. Each item is modeled by Gemfields' [brand ambassador Mila Kunis](https://www.trendhunter.com/trends/serpenti-line). This film was created to showcase each [ruby-encrusted ring, bracelet, necklace and earring](https://www.trendhunter.com/trends/boom-by-daniele) as a dazzling accessory. The film does not have words but rather a soft melody playing in the background. It begins with a bright white light and inserts clips of the beautiful starlet with close-ups of the jewelry. The film slowly transitions into a red room where the same style of close-up clips showcase the jewels. This dazzling ruby-studded video was released in July because the blood-red ruby is actually the birthstone of those born during this month. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 12% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Gemfields Rubies:** The trend of featuring Gemfields rubies in promotional videos creates opportunities for innovative marketing campaigns. - **Celebrity Brand Ambassadors:** The trend of using celebrity brand ambassadors like Mila Kunis showcases the potential for collaborations between famous personalities and luxury brands. - **Birthstone Marketing:** The trend of incorporating birthstones into promotional content provides opportunities for targeted marketing and personalized messaging. ### Who This Affects Most - **Luxury Jewelry:** The luxury jewelry industry can explore innovative ways to showcase and promote their gemstone products through visually appealing videos and celebrity endorsements. - **Film and Entertainment:** The film and entertainment industry can explore collaborations with luxury brands to create visually stunning promotional videos featuring famous celebrities. - **Personalized Marketing:** The marketing industry can leverage birthstone marketing as a way to create targeted and personalized campaigns for specific customer segments. ## Related on Trend Hunter - [Diamond Jewelry Holiday Campaigns](https://www.trendhunter.com/trends/national-television-campaign.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Gemstone-Inspired Jewelry Collections](https://www.trendhunter.com/trends/gemstones.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Romantic Curated Jewelry Collections](https://www.trendhunter.com/trends/valentines-day-jewelry1.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Colored Gemstones Jewelry Lines](https://www.trendhunter.com/trends/boom-by-daniele.md) - [Chic Gemstone Jewelry Collections](https://www.trendhunter.com/trends/gemstone-jewelry-collection.md)