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# Blinged-Out Car Paint
The Gemballa Diamond Coating Makes Vehicles Sparkle

By Sarah Moore | Published 2012-06-01 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/gemballa-diamond-coating
References: [gizmag](http://www.gizmag.com/gemballa-diamond-car-coating/22680/) & [gemballa](http://www.gemballa.com/)

Forget sporting ultra luxe gems on your fingers and necklaces, as an iced-out vehicle constructed from Gemballa diamond coating is the new way to showcase your opulence.

The German-based company has previously made a splash with its [gold-infused Mirage GT Gold Edition](https://www.trendhunter.com/trends/bentley), but it has now taken the bling factor up a notch by creating a car finish that is made from [crushed-up diamonds](https://www.trendhunter.com/trends/skydiamond). By breaking down the stone into fragments small enough to be applied like paint, the [luxury design house](https://www.trendhunter.com/trends/modified-luxury-vehicle) created a material that effectively coats the car body without losing any of the glimmer and shine that makes the diamond such a precious stone.

While there is no word yet of a car being designed to showcase this finish, the company has certainly developed a showy way to flaunt one’s wealth.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 12% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Blinged-out Car Paint:** Opportunity: Disruptive innovation in the automotive industry by offering a unique and luxurious car finish made from crushed-up diamonds.
- **Luxury Material Innovation:** Opportunity: Disruptive innovation in the materials industry by developing new ways to incorporate high-value materials, such as diamonds, into consumer products.
- **Extravagant Personalization:** Opportunity: Disruptive innovation in the luxury goods industry by offering extravagant customization options, such as Gemballa diamond coating, to affluent consumers.

### Where This Applies

- **Automotive:** Opportunity: Automakers can collaborate with Gemballa or develop their own luxurious car finishes to cater to high-end customers looking for exclusive and opulent vehicle customization options.
- **Materials:** Opportunity: Material suppliers and manufacturers can explore innovative ways to incorporate high-value materials, such as crushed diamonds, into various consumer products, including automotive, fashion, and accessories.
- **Luxury Goods:** Opportunity: Luxury brands can leverage extravagant customization options, like Gemballa diamond coating, to cater to wealthy consumers who seek unique and lavish experiences through personalized products and services.

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