# Cavernous Accessory Outlets China's Gemania Incites Visitors to Explore to Uncover Hidden Gems By Laura McQuarrie | Published 2015-07-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gemania References: [retaildesignblog.net](http://retaildesignblog.net/2015/03/12/gemania-jewellery-store-by-joey-ho-design-limited-yibin-china/) Located in Yibin, China, is an unconventional [jewelry store](https://www.trendhunter.com/trends/swarovski-launches) from Gemania that is meant make the shopping experience as precious as the stone products on display. The outside of the space looks deceptively plain, but this was chosen as an intentional design decision to make the space seem like an undiscovered diamond in the rough. Once inside, shoppers are welcomed into a dazzling two-floor "[diamond cave](https://www.trendhunter.com/trends/aesop-hainan)," complete with curved walls and fixtures with legs that mimic stalactites. As if by the intervention of nature, the built-ins within the space are set at different heights. While the first floor space is dedicated to display fixtures, the second level is [styled more like a gallery](https://www.trendhunter.com/trends/globus-basel). This area hosts informational areas to better the search for a precious gem, as well as VIP sitting areas and bar stations. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 25% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Connected Retail Spaces:** Creating immersive and unconventional retail environments that engage and surprise customers. - **Blurring Traditional Boundaries:** Challenging conventional store designs to create a unique and memorable shopping experience. - **Interactive Product Discovery:** Incorporating interactive elements and information stations to aid customers in their search for specific products. ### Who This Affects Most - **Jewelry Retail:** Exploring innovative store designs to enhance the shopping experience and attract customers. - **Interior Design:** Pushing creative boundaries in retail space design to create visually stunning and immersive environments. - **Hospitality:** Adopting unique retail concepts and incorporating them into hotel or restaurant spaces to engage customers. ## Related on Trend Hunter - [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Metallic Jewelry-Inspired Store Designs](https://www.trendhunter.com/trends/kalevala.md) - [Old Mine Tunnel-Integrated Museums](https://www.trendhunter.com/trends/atelier-xk.md) - [Ethereal Ambiance Speakeasies](https://www.trendhunter.com/trends/artifact-bar.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md)