# Mental Health Candle Campaigns Scent & Fire Donates Part of its Proceeds to Gem City Selfie Museum By Elena Rahman | Published 2022-05-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/gem-city-selfie-museum References: [scentandfire](https://scentandfire.com/collections/the-entire-range/products/safe-space-scented-candle)  During this year's [mental health awareness month](https://www.trendhunter.com/trends/saks-fifth-avenue-foundation), [Scent & Fire](https://www.trendhunter.com/trends/candle-subscription-marketplace) is donating portions of its candle proceeds from its Safe Space Candle sales to the Gem City Selfie Museum. Founded by NaAsiaha Simon, the Museum is on a mission to promote color therapy and phototherapy for social and mental wellness. Scent & Fire's donation promotion began on May 1st and will proceed until May 31st. The Safe Space Candle boasts a balanced fusion of white tea, thyme, jasmine, and bergamot. It also comes with the [Safe Space Scent](https://www.trendhunter.com/trends/petsafe-luxury-candles) + Sounds edition playlist, available on Apple Music. Each candle burns for up to 50 hours and is made with GMO-free U.S.-grown soy wax with a 100% unbleached and lead-free cotton wick. Image Credit: Scent & Fire ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 55% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Mental Health Candle Campaigns:** Socially-conscious brands can partner with mental health organizations to promote mental wellness through innovative products. - **Color Therapy and Phototherapy:** Innovative companies can develop products and services incorporating color and light therapy to promote mental wellness and self-care. - **Safe Space Scent + Sounds Edition Playlist:** Companies can combine sensory experiences with soundscapes to create innovative products that promote mental wellbeing and relaxation. ### Industries Being Reshaped - **Candle Industry:** Candle companies can partner with mental health organizations to offer unique products that promote relaxation, meditation, and self-care. - **Mental Health Industry:** Mental health organizations can work with brands to raise awareness and promote self-care through innovative products and campaigns. - **Music Streaming Industry:** Streaming companies can partner with wellness brands to offer curated playlists that promote relaxation and meditation as part of a holistic approach to wellbeing. ## Related on Trend Hunter - [Neuroscientifically Crafted Scented Candles](https://www.trendhunter.com/trends/neuroscientifically-crafted-scented-candles.md) - [Positive Affirmation Decals](https://www.trendhunter.com/trends/mental-health-awareness-campaign.md) - [Self-Care Reminder Candles](https://www.trendhunter.com/trends/me-time-candle.md) - [Mindful Candle Collections](https://www.trendhunter.com/trends/mindful-candle.md) - [Science-Backed Premium Candles](https://www.trendhunter.com/trends/caftari.md) - [Floral Market-Inspired Candles](https://www.trendhunter.com/trends/marketinspired-candles.md) - [Charitable Scented Candles](https://www.trendhunter.com/trends/charitable-scented-candle.md) - [Better-For-You Soy Candles](https://www.trendhunter.com/trends/moonday.md) - [Sunshine-Inspired Candles](https://www.trendhunter.com/trends/sensory-candle.md)