# Futuristic Vibrant Running Shoes IAB-Studio and ASICS Join Forces with the GEL-Venture 6 Sneaker By Amy Duong | Published 2020-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gelventure-6 References: [hypebeast](https://hypebeast.com/2020/6/iab-studio-asics-gel-venture-6-info) & [iab-studio](http://iab-studio.com/) IAB-Studio and [ASICS](https://www.trendhunter.com/trends/gelterrain) work in collaboration once again and this time, the duo highlight the [GEL-Venture 6](https://www.trendhunter.com/trends/gelventure-6-1) sneaker silhouette. This latest design follows the two's previous work that launched only last month, the IAB-Studio style language informs the sneaker. Beenzino, South Korean rapper transfers his [minimal design aesthetic](https://www.trendhunter.com/trends/gelk1011) onto the classic runners. The top of the shoe features a leather patch in gray that is detailed with the ASICS logo along with a mesh tongue for breathable elements. The paneling details are informed with a silver tonal full-grain leather materials for textural contrast that follows throughout the upper. It can also be seen at the shoe's toe cap, sidewalls, eyelets, and the throat line. Tonal contrast is seen in bright yellow at the heel and the rear quarter. Image Credit: IAB-Studio ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 56% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Collaborative Sneaker Designs:** The collaboration between IAB-Studio and ASICS showcases the potential for innovative and unique sneaker designs through collaboration. - **Minimalist Design Aesthetics:** Beenzino's minimal design aesthetic on the GEL-Venture 6 sneaker highlights the popularity of minimalism in footwear, presenting an opportunity for brands to cater to this style. - **Textural Contrast:** The use of silver tonal full-grain leather materials for textural contrast in the GEL-Venture 6 sneaker creates a visually interesting design element that can be explored further in footwear. ### Industries Being Reshaped - **Athletic Footwear:** The collaboration between IAB-Studio and ASICS in the GEL-Venture 6 sneaker highlights the potential for unique and stylish designs in the athletic footwear industry. - **Fashion and Streetwear:** Beenzino's minimalist design aesthetic on the GEL-Venture 6 sneaker taps into the popularity of minimalist fashion and streetwear trends, presenting an opportunity for brands to cater to this market. - **Leather Goods:** The use of silver tonal full-grain leather materials for textural contrast in the GEL-Venture 6 sneaker showcases an opportunity for innovation and experimentation in the leather goods industry. ## Related on Trend Hunter - [Collaborative Gingham-Covered Sneakers](https://www.trendhunter.com/trends/gelventure-6-1.md) - [Weatherized Sleek Collaborative Shoes](https://www.trendhunter.com/trends/gelterrain.md) - [Stylish Technical Running Shoes](https://www.trendhunter.com/trends/small-wins-add-up.md) - [Stitched Accent Collaborative Sneakers](https://www.trendhunter.com/trends/gelkinetic-fluent.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Metallic Color-Blocked Tech Sneakers](https://www.trendhunter.com/trends/gel-kayano-14-sneaker.md) - [Retro Aesthetic Lifestyle Trainers](https://www.trendhunter.com/trends/gelsekiran.md) - [Metallic Joint-Crafted Sneakers](https://www.trendhunter.com/trends/gelkayano-12.md)