# Collaborative Gingham-Covered Sneakers STORY mfg Launches an ASICS GEL-VENTURE 6 in Two Hues By Amy Duong | Published 2025-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gelventure-6-1 References: [storymfg](http://storymfg.com/)  ASICS makes its way to London to work with sustainable fashion brand STORY mfg on two tonal iterations of the GEL-VENTURE 6 sneaker model. It starts with a Reddish Brown colorway palette and follows with the Vanilla Violet Quartz colorway -- both of which launched today. The silhouette is doused in a gingham pattern which blends elements of craft and function together. STORY mfg is a brand started by husband and wife Saeed and Katy Al-Rubeyi and recognized for its sustainable approach to fashion. This marks its first sneaker collaboration and it was important to retain the same eco-friendly ethos. Both of the palettes have a breathable base and patterned panels, giving off a nostalgic handmade look and feel. Image Credit: STORY mfg. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 80% | Activity: 80% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Sneaker Collaborations:** Partnerships between eco-conscious fashion brands and major footwear companies are creating demand for sustainably produced sneakers. - **Craft-inspired Footwear Designs:** The incorporation of gingham patterns in sneakers reflects a broader trend of integrating artisanal elements into mainstream fashion. - **Nostalgia-driven Fashion Trends:** Fashion items that offer a handmade and nostalgic appearance are gaining popularity, appealing to consumers' desire for unique, personalized clothing. ### Sectors Adopting This - **Footwear Industry:** The collaboration between ASICS and STORY mfg highlights an emerging focus on sustainable practices within the footwear market. - **Sustainable Fashion:** As seen with STORY mfg, the sustainable fashion industry is expanding through innovative collaborations and eco-friendly innovations. - **Craft and Design:** The surge in craft-inspired design across various product categories reflects the industry's shift towards artisanal quality and craftsmanship. ## Related on Trend Hunter - [Weatherized Sleek Collaborative Shoes](https://www.trendhunter.com/trends/gelterrain.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Minimal Earth Toned Sneakers](https://www.trendhunter.com/trends/gelk1011.md) - [Pastel-Tonal Collaborative Sneakers](https://www.trendhunter.com/trends/skyhand-og.md) - [Monochromatic Collaborative Footwear](https://www.trendhunter.com/trends/gelterrain-sneaker.md) - [Natural Tone Runners](https://www.trendhunter.com/trends/gelkayano-14-organic-beauty.md) - [Stitched Accent Collaborative Sneakers](https://www.trendhunter.com/trends/gelkinetic-fluent.md) - [Rugged Patterned Sneakers](https://www.trendhunter.com/trends/katharina-shoe.md) - [Indigo-Dyed Exclusive Sneakers](https://www.trendhunter.com/trends/gelquantum-kinetic.md)