# Hybrid Gel-to-Oil Cleanser Shiseido Waso's Formula Removes Makeup and Balances the Skin Barrier By Kalin Ned | Published 2022-10-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/geltooil-cleanser References: [international.shiseido.co.jp](https://international.shiseido.co.jp/waso-shikulime-gel-to-oil-cleanser-1011787410.html) [Shiseido Waso](https://www.trendhunter.com/trends/multipurpose-balm2) dips into the [gel-to-oil cleanser](https://www.trendhunter.com/trends/oil-in-gel) category with a new powerful formulation that just dropped in Fall 2022. The hybrid product, which acts as both a [makeup remover and cleanser](https://www.trendhunter.com/trends/futurewise), relies on the barrier-balancing Shikuwasa as the main ingredient. Shikuwasa is a special citrus fruit from Okinawa that " grows plentiful in the hot and humid climate of the island." The brand has spent a long time researching the ingredient, finding that it acts as "an incredibly beneficial component of skincare" and supports the skin barrier function while moisturizing skin. The SHIKULIME Gel-to-Oil Cleanser starts off with "a cushiony gel texture" that transforms into a silky oil to gently melt away the tougher accumulated dirt and makeup. Users are left with a dewy finish. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 71% | Activity: 43% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Beauty Products:** Opportunity to develop products that combine multiple functions, like makeup remover and cleanser, to provide added convenience to consumers. - **Citrus-based Skincare:** Incorporating unique and beneficial ingredients, like Shikuwasa, into skincare products can attract consumers seeking natural and innovative beauty solutions. - **Multi-texture Skincare:** Developing products that transition from one texture to another during use, like gel-to-oil cleansers, can provide a unique and satisfying user experience that sets a brand apart. ### Sectors Adopting This - **Beauty and Personal Care:** Opportunity for beauty brands to innovate with new ingredients and formulations that provide added convenience, natural appeal, and unique user experiences for consumers. - **Agriculture and Farming:** Opportunity for farmers and suppliers to market unique and rare ingredients, like Shikuwasa, to beauty brands looking for innovative natural components for their products. - **Manufacturing and Production:** Opportunity for manufacturers to explore new processing methods that can produce multi-texture beauty products and enhance the user experience of consumers. ## Related on Trend Hunter - [Flower-Infused Cleansing Oils](https://www.trendhunter.com/trends/ultime8-sublime-tsubaki.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Silky Oil-Based Facial Cleansers](https://www.trendhunter.com/trends/bubble-skincare-first-class.md) - [Solid Oil Cleansers](https://www.trendhunter.com/trends/solid-oil-cleanser.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md) - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md)