# Collaborative Neutral Trail Sneakers ASICS and nonnative Join on a Pair of GEL-TERRAIN Shoes By Amy Duong | Published 2024-10-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gelterrain-2 References: [footlocker](http://www.footlocker.com/category/brands/asics.html)  [ASICS](https://www.trendhunter.com/trends/gelterrain) continues to work in collaboration with Japanese brand nonnative and the two shine a spotlight on a new version of the GEL-TERRAIN sneaker model for the Fall/Winter 2024 season. The silhouette is adorned with a brown colorway palette made with a soft suede material overlaying throughout the upper. It boasts a premium look and feel that is suitable for lifestyle wearing. It has a technical build as the silhouette has [GORE-TEX technology](https://www.trendhunter.com/trends/goretex-2002r) with a fuzzy layer at the exterior. The collaborative GEL-TERRAIN GTX silhouette is weatherproof without compromising style. Branding can be seen in a subtle manner as well. At the heel unit, there is a small ASICS logo and right underneath reads "nonnative." Image Credit: nonnative ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 82% | Activity: 93% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Premium Outdoor Sneakers:** The rise of off-road capable yet stylish sneakers meets consumer demand for functional fashion in the outdoor lifestyle segment. - **Collaborative Footwear:** Strategic partnerships between established footwear brands and fashion labels yield unique products with cross-industry appeal. - **Weatherproof Technology Integration:** Incorporating advanced weather-resistant materials into everyday footwear enhances usability across varied climates. ### Industries Being Reshaped - **Outdoor Apparel:** The integration of sophisticated materials like GORE-TEX in footwear expands the utility gear market for urban and adventurous consumers alike. - **Fashion Collaborations:** Collaborations between global brands and niche fashion designers elevate brand profiles and enter diverse market segments. - **Technical Footwear:** Developing shoes that marry technical performance with everyday aesthetics addresses the needs of active lifestyle buyers. ## Related on Trend Hunter - [Weatherized Sleek Collaborative Shoes](https://www.trendhunter.com/trends/gelterrain.md) - [Trail-Inspired Neutral Sneakers](https://www.trendhunter.com/trends/gelnunobiki.md) - [Monochromatic Collaborative Footwear](https://www.trendhunter.com/trends/gelterrain-sneaker.md) - [Muted Lifestyle Trail Sneakers](https://www.trendhunter.com/trends/gelnyc-3.md) - [Off-White Technical Joint Sneakers](https://www.trendhunter.com/trends/wave-mujin-tl-mid-gtx-1.md) - [Collaborative Knit Hiker Footwear](https://www.trendhunter.com/trends/wave-mujin-tl-mid-gtx.md) - [Floral-Motif Neutral Sneakers](https://www.trendhunter.com/trends/gel-terrain.md) - [Stitched Accent Collaborative Sneakers](https://www.trendhunter.com/trends/gelkinetic-fluent.md) - [Natural Tone Runners](https://www.trendhunter.com/trends/gelkayano-14-organic-beauty.md)