# Automotive-Collaborative Tech Sneakers ASICS and Toyoda Gosei Join on the GEL-SONOMA 15-50 By Amy Duong | Published 2024-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gelsonoma-1550-2 References: [yankodesign](https://www.yankodesign.com/2024/10/20/asics-award-winning-sneaker-made-from-airbags-wins-2024-good-design-award/)  [ASICS](https://www.trendhunter.com/trends/gelterrain) works in collaboration with Toyoda Gosei on a pair of the GEL-SONOMA 15-50 sneaker models. The shoes are artfully crafted with components from the automotive airbag industry with its elevated and progressive design. The silhouette focuses first and foremost on [upcycling](https://www.trendhunter.com/trends/neocurve) and the shoes highlight resource efficiency and bring a new standard when it comes to cross-industry creativity. The stitching is specific to the airbag function and it is featured in a bold dual tonal pattern which honors the industrial heritage of the airbag itself. These [stitching accents](https://www.trendhunter.com/trends/gelkinetic-fluent) also function as decoration as a nod to protection and durability. The tongue is also a nod to the airbag inflation system while providing comfort with its plush form. The GEL-SONOMA 15-50 is rounded out by airbag numbering and vent holes for ventilation. Image Credit: ASICS, Toyoda Gosei ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 53% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Upcycled-fashion:** The use of automotive airbag materials in sneaker design exemplifies innovative repurposing in fashion. - **Cross-industry Collaborations:** The collaboration between ASICS and Toyoda Gosei highlights the potential for diverse industries to co-create advanced products. - **Sustainable-sneaker Innovations:** Integrating resource-efficient materials in footwear demonstrates a new standard of sustainable fashion. ### Industries Being Reshaped - **Footwear:** The footwear industry embraces creative material use and collaboration to enhance product offerings and sustainability. - **Automotive:** Automotive companies explore secondary markets by innovating uses for materials beyond their traditional applications. - **Textile Manufacturing:** Textile manufacturers find new value in producing materials tailored for multifunctional uses, such as automotive airbags in fashion. ## Related on Trend Hunter - [Weatherized Sleek Collaborative Shoes](https://www.trendhunter.com/trends/gelterrain.md) - [Breathable Mesh Joint Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-3.md) - [Technical Collaborative Sneakers](https://www.trendhunter.com/trends/zutomayo.md) - [Collaborative Stealthy Minimal Sneakers](https://www.trendhunter.com/trends/protoblastcmlvii.md) - [Collaborative Layered Technical Sneakers](https://www.trendhunter.com/trends/gelquantum-360-viii-1.md) - [Collaborative Gingham-Covered Sneakers](https://www.trendhunter.com/trends/gelventure-6-1.md) - [Stitched Accent Collaborative Sneakers](https://www.trendhunter.com/trends/gelkinetic-fluent.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Grinded Sneaker-Made Sustainable Shoes](https://www.trendhunter.com/trends/neocurve.md)