# Artwork-Adorned Sneaker Designs The Latest ASICS GEL-Saga Collaboration is With Vivienne Westwood By Amy Duong | Published 2019-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gelsaga-collaboration References: [highsnobiety](https://www.highsnobiety.com/p/vivienne-westwood-asics-gel-saga-release-date-price/) Footwear label [ASICS](https://www.trendhunter.com/trends/gelventure-6-1) introduces its latest GEL-Saga collaboration -- this time, the brand joins forces with the talented designer and artist Vivienne Westwood. The Japanese brand highlights its heritage in the new iteration as the [GEL-Mai and Kayano 5](https://www.trendhunter.com/trends/gelkayano-14-sneaker) receives an artistically informed update. The uppers are entirely simplistic, with a clean white base constructed from premium leather materials. There is a touch of contrasting detail at the heel but the area that hits the spotlight is actually at the bottom of the sneaker. The outsole features a [translucent finish](https://www.trendhunter.com/trends/protoblastcmlvii) to unveil the image that lies beneath it. The bottom showcases a renaissance-style visual and to round out the sneaker is a tag at the medial side of the heel area that reads "CHAOS." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Artwork-adorned Sneaker Designs:** Disruptive Innovation Opportunity: Explore collaborations between footwear labels and artists/designers to create unique and visually appealing sneaker designs. - **Heritage-inspired Sneaker Iterations:** Disruptive Innovation Opportunity: Combine heritage and contemporary elements in sneaker designs, such as using premium leather materials with artistically-informed updates. - **Translucent Outsole Finishes:** Disruptive Innovation Opportunity: Introduce translucent outsoles in sneakers to showcase hidden images or designs for a visually engaging experience. ### Sectors Adopting This - **Footwear Manufacturing:** Disruptive Innovation Opportunity: Collaborate with artists/designers to incorporate unique artwork into sneaker designs, attracting a wider consumer base. - **Fashion Design:** Disruptive Innovation Opportunity: Merge fashion design with sneaker manufacturing to create innovative and aesthetically appealing footwear options. - **Retail and Fashion Merchandising:** Disruptive Innovation Opportunity: Curate exclusive artist collaborations in retail stores to create unique selling propositions and increase customer engagement. ## Related on Trend Hunter - [Collaborative Gingham-Covered Sneakers](https://www.trendhunter.com/trends/gelventure-6-1.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Artisanal Running Shoes](https://www.trendhunter.com/trends/gelcumulus.md) - [Minimal Earth Toned Sneakers](https://www.trendhunter.com/trends/gelk1011.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Weatherized Sleek Collaborative Shoes](https://www.trendhunter.com/trends/gelterrain.md) - [Technical Collaborative Sneakers](https://www.trendhunter.com/trends/zutomayo.md) - [Stitched Accent Collaborative Sneakers](https://www.trendhunter.com/trends/gelkinetic-fluent.md) - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md)