# Indigo-Dyed Exclusive Sneakers AIREI and ASICS Join Forces on the GEL-Quantum Kinetic By Amy Duong | Published 2024-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gelquantum-kinetic References: [highsnobiety](https://www.highsnobiety.com/p/airei-asics-gel-quantum-kinetic-sneaker/)  AIREI works in collaboration with [ASICS](https://www.trendhunter.com/trends/above-the-clouds-x-asics-gel1130) to create a sophisticated and artful approach to the GEL-Quantum Kinetic sneaker model. The shoes are a limited-edition design that is exclusively launched at Dover Street Market. The silhouette is made by hand in a way that differentiates itself from typical sneakers. The new ASICS silhouette is wrapped in a khadi gauze, which is a special Indian fabric: Khadi. This is essentially an organic fiber that is handspun and woven without having to rely on electricity. AIREI is notably a part of the Dover Street Market incubation program. It often works with materials such as khadi along with other human-touch materials that are integrated into its ready to wear collections. Image Credit: Airei, Drew Curry ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 7% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Hand-spun Fabrics:** An increasing focus on sustainability brings attention to hand-spun organic fibers like khadi, weaving eco-friendly practices into the textile industry. - **Collaboration in Fashion:** Partnerships between fashion brands such as AIREI and ASICS cater to unique, artful product designs, amplifying brand narratives and exclusivity. - **Limited-edition Capsules:** Exclusive and limited-edition sneaker releases drive heightened consumer interest and create a sense of urgency, captivating collectors and fashion enthusiasts. ### Where This Applies - **Sustainable Fashion:** The reliance on eco-friendly materials like khadi highlights a shift towards sustainability, influencing production methods in the fashion industry. - **High-end Retail:** Partnerships with exclusive stores such as Dover Street Market offer premium retail spaces for brands, enhancing the luxury shopping experience. - **Artisanal Craftsmanship:** Handmade sneakers using traditional techniques exhibit a growing demand for artisanal craftsmanship, merging tradition with modern fashion. ## Related on Trend Hunter - [Woven Running Sneakers](https://www.trendhunter.com/trends/above-the-clouds-x-asics-gel1130.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Stitched Accent Collaborative Sneakers](https://www.trendhunter.com/trends/gelkinetic-fluent.md) - [Collaborative Gingham-Covered Sneakers](https://www.trendhunter.com/trends/gelventure-6-1.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Exclusive Grey Breathable Sneakers](https://www.trendhunter.com/trends/gelnyc-sneaker-1.md) - [Urban Cushioning Sneakers](https://www.trendhunter.com/trends/gelquantum-kinetic-sp.md) - [Artisanal Running Shoes](https://www.trendhunter.com/trends/gelcumulus.md) - [Automotive-Collaborative Tech Sneakers](https://www.trendhunter.com/trends/gelsonoma-1550-2.md)