# Soda-Themed Cushioned Sneakers Coca-Cola Joins ASICS on a GEL-Quantum 90 Sneaker Model By Amy Duong | Published 2021-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gelquantum-90 References: [hypebeast](https://hypebeast.com/2021/3/coca-cola-asics-gel-quantum-90-release-date) & [anrdoezrs.net](https://www.anrdoezrs.net/links/7941379/type/dlg/sid/HBEN-DA-FW--/https://www.nakedcph.com/en/product/10642/asics-asics-x-coca-cola-gel-quantum-90-tokyo-1023a062-600) [Coca-Cola](https://www.trendhunter.com/trends/cocacola-collection) works in collaboration with [ASICS](https://www.trendhunter.com/trends/gelquantum-360-viii-1) on a new design iteration of the iconic GEL-Quantum 90 sneaker model for the season. The main detail that meets the eye is the signature red color true to Coca-Cola at the forefront paired together with some branding details. The co-created shoe nods to the soda brand and a possible reference to the Tokyo Olympic Games. The upper is made from mesh materials in the aforementioned red hue with a raised Tiger Stripe at the midfoot cage area. The Coca-Cola logos can be seen on both the medial and the lateral side of the shoe. There is also a white ASICS reference at the tongue. It is complete with green GEL cushioning for comfort and a nod to the glass [Coke](https://www.trendhunter.com/trends/cocacola-x-crocs) bottles. Image Credit: NAKED ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 82% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Branded Sneaker Collaborations:** Sneaker collaborations between brands provide an opportunity to create unique and branded products that appeal to a wider audience. - **Product Design Inspiration From Popular Culture:** Aligning product designs to popular cultural trends such as the Tokyo Olympic games can create a sense of urgency and exclusivity for customers. - **Sustainable and Recyclable Materials in Product Design:** Incorporating sustainable materials like mesh in product design can improve the eco-friendliness of the product while appealing to the growing number of environmentally conscious consumers. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can collaborate with other companies to create unique and limited edition products that appeal to a wider audience. - **Beverage Industry:** Beverage companies can explore product collaborations with other industries to showcase their brand identity and increase brand awareness. - **Sports Industry:** Sports companies can align product designs to popular cultural trends like the Olympics to create more exclusivity and demand for their products. ## Related on Trend Hunter - [Collaborative Layered Technical Sneakers](https://www.trendhunter.com/trends/gelquantum-360-viii-1.md) - [Urban Cushioning Sneakers](https://www.trendhunter.com/trends/gelquantum-kinetic-sp.md) - [Coffee-Like Tonal Joint Footwear](https://www.trendhunter.com/trends/asics-and-doublet.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Metallic Red-Tinged Sneakers](https://www.trendhunter.com/trends/gelkayano-121.md) - [Coquette Hybrid Sneaker Sandals](https://www.trendhunter.com/trends/gelquantum-360-viii-2.md) - [Automotive-Collaborative Tech Sneakers](https://www.trendhunter.com/trends/gelsonoma-1550-2.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md)