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# Bold Cushioned Nostalgic Runners
ASICS Launches the Revived Functional GEL-NIMBUS 9 Sneakers

By Amy Duong | Published 2022-06-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gelnimbus-9
References: [highsnobiety](https://www.highsnobiety.com/p/asics-gel-nimbus-9-colorways/) & [asics](http://asics.com/)

Footwear giant ASICS introduces a new look at the revived GEL-NIMBUS 9 sneaker model that is set to launch later this month on June 23rd. The sneakers are essentially a modern update of the shoe that originally launched back in 2007, designed with contrasting bold palettes throughout the silhouette.

It is a staple running model that sits on top of a cushioned sole unit to fit comfortably with every stride. It has an upper that is constructed from a blend of mesh and synthetic leather for that retro design language nodding to the mid-2000s. The tonal palette of the retro shoe comes in Piedmont Grey and Aruba Blue, Rum Raisin and Green Sheen, Abbey Stone and Champagne, and Stonewash and Lint.

Image Credit: ASICS

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 31% | Activity: 5% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Retro-inspired Sneakers:** The resurgence of nostalgic footwear designs provides an opportunity for brands to attract consumers seeking a mix of nostalgic style and modern functionality.
- **Sustainable Materials:** With the rising demand for environmentally friendly products, the footwear industry can explore sustainable materials such as recycled plastics, natural fibers, and innovative eco-friendly blends.
- **Customization & Personalization:** As consumers increasingly demand unique products tailored to their preferences, the footwear industry can offer customization options in terms of colors, materials, and prints.

### Sectors Adopting This

- **Fashion & Apparel:** Embracing the trend of mixed nostalgia and modern functionality in clothing offers apparel brands opportunities to develop innovative, fashionable, and comfortable products.
- **E-commerce Platforms:** Online fashion platforms can leverage the growing popularity of customizable retro-inspired sneakers to offer a unique and personalized shopping experience for consumers.
- **Sports & Fitness:** Incorporating nostalgic designs into functional fitness gear and accessories can attract consumers interested in a combination of trendy and practical sportswear.

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