# Gel-Cushioned Summer Sneakers ASICS Drops the GEL-Mai Sneakers in a Triple White Colorway By Amy Duong | Published 2018-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gelmai References: [hypebeast](https://hypebeast.com/2018/5/asics-gel-mai-triple-white) & [featuresneakerboutique](https://www.featuresneakerboutique.com/products/asics-gel-mai-knit-white-white) In preparation for the warm summer days that lie ahead of us, footwear label ASICS drops the summer-ready iteration of the GEL-Mai. The new version retains the [monochromatic aesthetic](https://www.trendhunter.com/trends/gelnyc-4) of the label's atmos collaborative project, but this time drops the tonal black details for an [all-white look](https://www.trendhunter.com/trends/gelkayano-14-5). To combat the warm weather, the sneaker is of the knit variety to deliver [breathability](https://www.trendhunter.com/trends/gelnyc-sneaker-1) amongst the juxtaposing rugged details of the silhouette. The new GEL-Mai sneakers are suitable for a day-to-day look with its simplistic design and technical construction. Additional details include its asymmetrical eyelet to hold the forefoot and ankle tightly in place for a comfortable and stable fit. The Triple White GEL-Mai sneakers are priced at $160 USD and are now available at select stocklists including Feature. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 40% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Summer-ready Sneakers:** Innovative materials and technical construction enable brands to create stylish sneakers that provide breathability and comfort during warm weather. - **Monochromatic Trend:** The popularity of minimalistic and monochromatic designs in fashion and footwear continues to grow, allowing brands to focus on technical features and materials to differentiate their products. - **Asymmetrical Eyelets:** Asymmetrical eyelets designed to hold both the forefoot and ankle in place provide a new opportunity for brands to innovate comfort and fit in athletic footwear. ### Who This Affects Most - **Athletic Footwear:** Brands can leverage innovative materials and technical constructions to create sneakers with advanced functionality and maximum comfort for athletes and active consumers. - **Fashion:** The rise of monochromatic and minimalistic designs provides fashion brands with an opportunity to transition their aesthetic to footwear without sacrificing functionality or technical features. - **Sportswear:** Asymmetrical eyelets, breathability, and comfort are key features in sportswear. Brands can capitalize on these trends by incorporating them into their product offering to meet consumers' expectations and preferences. ## Related on Trend Hunter - [Pink-Tinged Technical Sneakers](https://www.trendhunter.com/trends/pink-glo-colorway.md) - [Cool-Toned Lifestyle Sneakers](https://www.trendhunter.com/trends/mistcream.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/gelnyc-5.md) - [Trail-Inspired Neutral Sneakers](https://www.trendhunter.com/trends/gelnunobiki.md) - [Neon-Tinged Technical Sneakers](https://www.trendhunter.com/trends/gelsekiran-1.md) - [Metallic-Accented Lifestyle Shoes](https://www.trendhunter.com/trends/gelkayano-14-6.md) - [Minimal Earth Toned Sneakers](https://www.trendhunter.com/trends/gelk1011.md) - [Stylish Technical Running Shoes](https://www.trendhunter.com/trends/small-wins-add-up.md) - [Retro Pastel Tonal Sneakers](https://www.trendhunter.com/trends/skyhand-shoes.md)