# UV-Responsive Sneakers Solebox, atmos and ASICS Drop a New Iteration of the GEL-LYTE III Sneakers By Amy Duong | Published 2018-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gellyte-iii-sneakers References: [highsnobiety](https://www.highsnobiety.com/p/solebox-atmos-asics-gel-lyte-3-release-date-price/) & [solebox](https://www.solebox.com/en/home/) Solebox, [atmos](https://www.trendhunter.com/trends/umbro-4), and [ASICS](https://www.trendhunter.com/trends/gelkayano-14-4) all work in collaboration to drop a new version of the iconic [GEL-LYTE III](https://www.trendhunter.com/trends/gel-lyte-iii-og-1) sneakers. Solebox celebrates the tenth anniversary of its first-ever collaborative ASICS sneaker and draws in the talents of the Japanese label as well. The new GEL-LYTE III sneakers boast co-branded details while still paying homage to its heritage roots by retaining most of its original design aesthetics. The new iteration is adorned in a snow tiger-camo design print all across the upper and has a pop of purple that is responsive to UV light. The UV responsive element is implemented as a nod to the original collaboration between Solebox and ASICS in 2008 when the duo released 'The Sun' sneakers. Additional details include its ice-like soles and sleek leather lining along with some more branding details at the heel. The new GEL-LYTE III sneakers are set to launch on October 13 online at Solebox, atmos, and at select retailers. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Uv-responsive Fashion:** Moving forward, other fashion brands could explore the potential of UV-responsive materials and how it could enhance their designs. - **Collaborative Sneaker Design:** This collaboration between Solebox, atmos, and ASICS showcases how brands can work together to create unique products that can capture an audience's attention. - **Nostalgia-inspired Design:** This GEL-LYTE III sneaker design is a throwback to the original design, and other brands could explore how combining the traditional with modern elements could create new, innovative products. ### Who This Affects Most - **Fashion:** Other fashion brands could incorporate UV-responsive materials into their product lines to create unique, eye-catching designs that appeal to customers. - **Footwear:** Sneaker collaborations like this could inspire other footwear brands to work together to create exclusive designs that resonate with sneaker enthusiasts. - **Sportswear:** This UV-responsive sneaker design could be applied to sportswear, where the element of surprise can motivate people to stay active by keeping their gear fresh and exciting. ## Related on Trend Hunter - [Glowing Luminous Technical Sneakers](https://www.trendhunter.com/trends/gelkayano-14-4.md) - [Pink-Tinged Technical Sneakers](https://www.trendhunter.com/trends/pink-glo-colorway.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Collaborative Layered Technical Sneakers](https://www.trendhunter.com/trends/gelquantum-360-viii-1.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Weatherized Sleek Collaborative Shoes](https://www.trendhunter.com/trends/gelterrain.md) - [Collaborative Minimal Blue Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-4.md) - [Bright Yellow Collaborative Sneakers](https://www.trendhunter.com/trends/gelquantum-360-viii.md) - [Natural Tone Runners](https://www.trendhunter.com/trends/gelkayano-14-organic-beauty.md)