# Eye-Catching Paneled Sneakers ASICS and Awake NY Launch a Striking 'GEL-LYTE III' Capsule By Niko Pajkovic | Published 2022-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gellyte-ii References: [hypebeast](https://hypebeast.com/2022/8/awake-ny-asics-gel-lyte-iii-release-date) & [asics](https://www.asics.com/ca/en-ca/) Footwear brand ASICS has joined forces with fashion designer Angelo Baque to release a limited-edition Awake NY-branded GEL-LYTE III collection. The new capsule comes as a follow-up to these two brands' previous collaboration, which also saw Baque reimagine the GEL-KAYANO through Awake NY's distinctly streetwear-leaning lens. The new capsule consists of four versions of the GEL-LYTE III, three of which arrive in bold and bright color schemes, while one features a monochrome grayscale design. Although each pair boasts a very unique look, they all come with Baque's signature tiger stripe motif and a translucent construction. As of right now, the new ASICS x Awake NY GEL-LYTE III collection has yet to receive an official release date, though fans can expect it to drop sometime in the coming weeks. Image Credit: ASICS ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 64% | Activity: 13% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Sneaker Drops:** The scarcity of limited-edition sneaker releases drives consumer demand and opens up opportunities for marketing hype and collaboration exclusivity. - **Translucent Footwear:** The trend of incorporating transparent and translucent materials in shoes allows for unique visual appeal, enabling brands to differentiate their offerings in the crowded sneaker market. - **Streetwear Collaborations:** Brands are increasingly partnering with streetwear designers to create exclusive and high-end products, tapping into the lucrative market and expanding their customer base. ### Sectors Adopting This - **High-end Sneaker Manufacturing:** Investing in innovative design techniques and material technologies enables brands to create unique footwear that catches the attention of style-conscious consumers and collectors. - **Sneaker Retail and Reselling:** The growing demand for limited-edition collaborations fuels the need for specialized sneaker retailers and reselling platforms, expanding opportunities for businesses to tap into this passionate market. - **Sustainable Footwear Materials:** Emerging technologies are developing eco-friendly materials for sneakers, allowing brands to appeal to environmentally-conscious consumers and drive disruptive innovation in the industry. ## Related on Trend Hunter - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Natural Tone Runners](https://www.trendhunter.com/trends/gelkayano-14-organic-beauty.md) - [Collaborative Layered Technical Sneakers](https://www.trendhunter.com/trends/gelquantum-360-viii-1.md) - [Pastel-Tonal Collaborative Sneakers](https://www.trendhunter.com/trends/skyhand-og.md) - [Pink-Tinged Technical Sneakers](https://www.trendhunter.com/trends/pink-glo-colorway.md) - [Iconic Anime-Inspired Shoes](https://www.trendhunter.com/trends/gelnyc-2.md) - [Performance-Driven Footwear Collabs](https://www.trendhunter.com/trends/bandit-x-asics-capsule.md)