# Technical Mary Jane Shoes Heaven by Marc Jacobs Creates the GEL-LOKROS ASICS Mary Janes By Amy Duong | Published 2024-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gellokros-asics-mary-janes References: [highsnobiety](https://www.highsnobiety.com/p/kiko-kostadinov-marc-jacobs-heaven-asics-ss24/) & [instagram](https://www.instagram.com/heavn/?utm_source=ig_embed&ig_rid=9e94161c-1565-45e5-8c01-4569de8b169f)  Kiko Kostadinov works together with Heaven by Marc Jacobs for the second time and the two highlight the GEL-LOKROS ASICS Mary Janes silhouette this time around. It has a technical build and girly aesthetic as the campaign follows a young woman riding the subway. The entire capsule by the two has a historical root and starts with the shoes and its technical elements. It rests on top of the [ASICS'](https://www.trendhunter.com/trends/pink-glo-colorway) [GEL technology](https://www.trendhunter.com/trends/small-wins-add-up) for comfort and all-day wearing. The upper has a quilted design with embroidered stars throughout the silhouette and further details of rubber accents for durability. It is rounded out by the various [thin straps that overlay](https://www.trendhunter.com/trends/tkees-x-jcrew) and decorate the shoe. It comes in black and grey, lavender and pink, or light blue and silver. Image Credit: Heaven, John Yuji ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 86% | Activity: 67% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Technical Footwear Innovations:** Exploration of technical advancements in footwear materials and design for enhanced comfort and durability. - **Fashion Collaboration Capsules:** Growing trend of collaborative efforts in fashion producing unique and trendy footwear collections. - **Modernized Retro Styles:** Revival of classic shoe silhouettes with modern updates and innovative features for a contemporary twist. ### Where This Applies - **Fashion Retail:** Opportunity for fashion retailers to tap into the demand for technical and fashionable footwear collaborations. - **Footwear Manufacturing:** Potential for footwear manufacturers to incorporate historical design elements with advanced technologies for enhanced product offerings. - **Marketing and Advertising:** Innovation opportunities in marketing and advertising strategies to promote technical Mary Jane shoes to a younger, fashion-forward demographic. ## Related on Trend Hunter - [Feminine Technical Fashion Sneakers](https://www.trendhunter.com/trends/xtmary-jane.md) - [Strapped Technical Mary Janes](https://www.trendhunter.com/trends/rx-marie-jeanne.md) - [Retro Hybrid Mary Janes](https://www.trendhunter.com/trends/bondi-mary-jane.md) - [Technical Elegant Joint Footwear](https://www.trendhunter.com/trends/mary-jane-slipon.md) - [Perforated Slip-On Mary Janes](https://www.trendhunter.com/trends/mary-jane-clog.md) - [Coquette Hybrid Sneaker Sandals](https://www.trendhunter.com/trends/gelquantum-360-viii-2.md) - [Elegant Hybrid Sneaker Clogs](https://www.trendhunter.com/trends/gelquantum-360-viii-3.md) - [Sleek Collaborative Tech Sneakers](https://www.trendhunter.com/trends/asics-gelteremoa.md) - [Protective Flower-Adorned Sneakers](https://www.trendhunter.com/trends/cecilie-bahnsen-x-asics-gelterrain-mt.md)