# Vivid Yellow Casual Sneakers ASICS' GEL-Kinsei OG Sneakers Come in a Full Yellow Tonal Palette By Amy Duong | Published 2020-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gelkinsei References: [hypebeast](https://hypebeast.com/2020/3/asics-gel-kinsei-og-yellow-colorway-1021a286-750-release) & [atmos-tokyo](https://www.atmos-tokyo.com/items/1021a286-750) [ASICS](https://www.trendhunter.com/trends/pink-glo-colorway) introduces a new neon colorway design of its signature GEL-Kinsei OG sneaker model that feature a blend of yellow tones. The sneaker is constructed from a blend of materials that range all the way from smooth leather to batted nylon at the uppers. The top of the sneaker has a patch logo in a diamond shape over the tongue on top of the semi-clear overlays made from nylon materials. In order to contrast the bright colors, the laces are done in gray to root the vibrant model alongside the charcoal accents that can be found outlining the sneaker's backstay and the side stripes. There are branding details at the rear quarter with slightly clear rubber panels over the forefoot area. Image Credit: atmos Tokyo ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Neon Colorway Designs:** Opportunity to create bold and eye-catching sneakers with vibrant neon color palettes. - **Blend of Materials:** Opportunity to experiment with different materials to create unique and innovative sneaker designs. - **Contrasting Colors:** Opportunity to play with contrasting colors to create visually striking sneaker designs. ### Who This Affects Most - **Footwear:** Opportunity for footwear companies to incorporate neon colorways and blend of materials into their sneaker designs. - **Fashion:** Opportunity for fashion brands to embrace bold and vibrant designs with contrasting color palettes in their clothing and accessories. - **Sports Equipment:** Opportunity for sports equipment manufacturers to create eye-catching and visually appealing gear using neon colorway designs and blend of materials. ## Related on Trend Hunter - [Pink-Tinged Technical Sneakers](https://www.trendhunter.com/trends/pink-glo-colorway.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/gelnyc-5.md) - [Metallic Color-Blocked Tech Sneakers](https://www.trendhunter.com/trends/gel-kayano-14-sneaker.md) - [Metallic Red-Tinged Sneakers](https://www.trendhunter.com/trends/gelkayano-121.md) - [Bright Yellow Collaborative Sneakers](https://www.trendhunter.com/trends/gelquantum-360-viii.md) - [Metallic Tinged Technical Sneakers](https://www.trendhunter.com/trends/gel-nimbus-10.md) - [Metallic Joint-Crafted Sneakers](https://www.trendhunter.com/trends/gelkayano-12.md) - [Dynamic Tonal Sleek Runners](https://www.trendhunter.com/trends/blue-neptune.md) - [Trail-Inspired Neutral Sneakers](https://www.trendhunter.com/trends/gelnunobiki.md)