# Immersive Movement Installations ASICS GEL-KINETIC 2.0 Explores Motion Through Spatial Design By Amy Duong | Published 2026-04-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gelkinetic-20 References: [asics](http://asics.com/gb/en-gb/)  The [ASICS](https://www.trendhunter.com/trends/gelquantum-kinetic-sp) GEL-KINETIC 2.0 installation at Milan Design Week 2026 takes the form of a [multi-room environment](https://www.trendhunter.com/trends/room-as-instrument) designed to explore the physical and mental effects of movement. Developed with Los Angeles-based studio [NUOVA](https://www.trendhunter.com/trends/futurespective-connected-world), the space is structured as a fictional research institute, where each room represents a different state of motion, progressing from grounded, weight-focused environments to lighter, more elevated spatial conditions. At the center of the installation is the GEL-KINETIC 2.0 sneaker, which visitors are encouraged to wear and test within the space. The design of the shoe draws from early-2000s ASICS running models, incorporating Scutoid GEL cushioning and a TPU support system to balance stability and responsiveness. The installation connects the product to a broader concept, using architecture, sound, and interaction to translate movement into a spatial experience that unfolds across five distinct zones. Image Credit: ASICS ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 97% | Activity: 60% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Immersive Retail Environments:** Physical retail spaces are being reimagined as multi-sensory laboratories where products are experienced through curated spatial narratives that blur commerce and research. - **Kinetic Spatial Design:** Architectural programs that encode different states of motion create environments that translate bodily dynamics into measurable and designable spatial conditions. - **Product-integrated Testing:** On-site prototype trials embedded in installations enable real-time user feedback loops that tie material performance directly to experiential context. ### Who This Affects Most - **Athletic Footwear:** Shoe brands can leverage immersive environments to reconceptualize product validation and showcase engineered cushioning and support systems in situ. - **Experiential Marketing:** Branded installations that fuse storytelling, architecture, and interaction produce new formats for audience engagement that emphasize embodied perception over passive observation. - **Sports Rehabilitation:** Therapeutic programs informed by staged motion environments offer novel approaches to gait retraining and proprioceptive therapy through controlled spatial stimuli. ## Related on Trend Hunter - [Patterned Suede Shoes](https://www.trendhunter.com/trends/yeseyesee-x-clarks-originals.md) - [Runner-Inspired Leisure Sneakers](https://www.trendhunter.com/trends/on-cloudswift-amp.md) - [Inaugural Performance-Forward Running Shoes](https://www.trendhunter.com/trends/fell-shoe.md) - [Cord-Structured Sneakers](https://www.trendhunter.com/trends/uneek-360.md) - [Strap Closure Sneakers](https://www.trendhunter.com/trends/future-sneaker.md) - [Next-Gen Business Class Suites](https://www.trendhunter.com/trends/vantagenova-delta-one.md) - [Collaboration Camo Boat Shoes](https://www.trendhunter.com/trends/sperry-authentic-original-2eye-lite.md) - [Paisley Canvas Sneakers](https://www.trendhunter.com/trends/ron-herman-x-vans.md) - [Corporate AI Pivot Announcements](https://www.trendhunter.com/trends/newbird-ai.md)