# Anniversary-Celebrating Running Shoes ASICS Drops the GEl-Kayano Trainer and 25 Trico This Season By Amy Duong | Published 2018-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gelkayano References: [highsnobiety](https://www.highsnobiety.com/p/mita-asics-gel-kayano-trainer-gel-kayano-25-release-date-price/) & [sneakerpolitics](https://sneakerpolitics.com/search?type=product&q=mita) Footwear label [ASICS](https://www.trendhunter.com/trends/gelkayano-20-2) prepares to celebrate the 25th anniversary of its GEL-Kayano sneakers and to do so, the label works in collaboration with longtime partner mita. The partnership brings forth the Gel-Kayano Trainers and the GEL-Kayano 25 finished in a captivating 'Trico' colorway. Each sneaker model is complete with a predominantly blue color throughout its uppers, with details finished in a blend of white, gray, and red to contrast against the clean white midsoles on both. The lacing systems boast a speckled design in white and blue along with mita's signature chain-link at the insoles. The details come in the form of red heel tabs and paneling fabric materials. Both sneakers are now available to shop online at [Sneaker Politics](https://www.trendhunter.com/trends/progrid-omni-9-1). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Anniversary-celebrating Sneakers:** There is a trend for releasing special edition anniversary sneakers to celebrate the longevity of a particular sneaker model, such as ASICS Gel-Kayano Trainer and 25 Trico. - **Collaborative Sneaker Releases:** The collaboration between ASICS and longtime partner mita to release anniversary celebratory sneakers highlights the trend for collaborations. - **Speckled Shoe Design:** There is a trend for incorporating speckled designs into the shoe lacing system and sneaker colorway, as showcased in the ASICS Gel-Kayano Trainer and 25 Trico. ### Who This Affects Most - **Footwear Manufacturing:** The manufacturing and release of anniversary celebratory sneakers present disruptive innovation opportunities for footwear brands to expand their brand reach and excite customers. - **Fashion E-commerce:** E-commerce fashion retail stores like Sneaker Politics play a significant role in making special edition, limited release sneakers more accessible to consumers and, therefore, an opportunity for disruptive innovation. - **Marketing and Branding:** The trend for collaborative and celebratory sneakers offers opportunities for innovative marketing, branding, and brand loyalty strategies for sneaker brands and retailers to adopt. ## Related on Trend Hunter - [Highly Technical Sleek Runners](https://www.trendhunter.com/trends/gelkayano-20-2.md) - [Stylish Technical Running Shoes](https://www.trendhunter.com/trends/small-wins-add-up.md) - [Metallic-Accented Lifestyle Shoes](https://www.trendhunter.com/trends/gelkayano-14-6.md) - [Metallic Color-Blocked Tech Sneakers](https://www.trendhunter.com/trends/gel-kayano-14-sneaker.md) - [Dynamic Tonal Sleek Runners](https://www.trendhunter.com/trends/blue-neptune.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Technical Collaborative Sneakers](https://www.trendhunter.com/trends/zutomayo.md) - [Metallic Joint-Crafted Sneakers](https://www.trendhunter.com/trends/gelkayano-12.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md)