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# Lightweight Cushioned Sneakers
ASICS' GEL-Kayano 25 Lite-Show Sneakers Are Iridescent at Night

By Amy Duong | Published 2018-09-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gelkayano-25-liteshow
References: [asics](https://www.asics.com/us/en-us/) & [asics](https://www.asics.com/us/en-us/gel-kayano-25-lite-show/p/0020000376.001)

Footwear label ASICS introduces its new men's running shoes entitled the [GEL-Kayano 25 Lite-Show sneakers](https://www.trendhunter.com/trends/gelkayano-20-2). The highlighting element of the model is its iridescent sensibilities that shine through in low-light conditions. This is the result of its 3M coating as it gives the piece a high visibility finish. To make running even more efficient, the sneakers are developed using a double ultra-lightweight cushioning -- this features the label's FlyteFoam Propel and its FlyteFoam Lyte. The fusion of both provides [ultimate comfort and support](https://www.trendhunter.com/trends/asics-gelcumulus16).

The colorway goes towards a darker route as the uppers boast an [all-black hue](https://www.trendhunter.com/trends/gravel-black) with a tonal lacing system as well. The outsoles are finished in a bright red to contrast with additional FlyteFoam branding details in red as well.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 79% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Iridescent Sneakers:** Opportunity for innovation: Develop sneakers with iridescent finishes to enhance visibility in low-light conditions.
- **Ultra-lightweight Cushioning:** Opportunity for innovation: Create shoes with double ultra-lightweight cushioning for ultimate comfort and support.
- **Tonal Colorways:** Opportunity for innovation: Design sneakers with all-black hues and tonal lacing systems for a sleek and minimalist aesthetic.

### Who This Affects Most

- **Footwear Manufacturing:** Opportunity for innovation: Incorporate 3M coating technology to create sneakers with high visibility finishes.
- **Sports and Athletics:** Opportunity for innovation: Integrate FlyteFoam Propel and FlyteFoam Lyte technologies into running shoes for enhanced performance.
- **Fashion and Apparel:** Opportunity for innovation: Develop stylish footwear with contrasting colorways and branding details for a bold fashion statement.

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