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# Dynamic Aqua-Tonal Joint Footwear
KENZO Joins ASICS with the GEL-Kayano 20 Sneaker Model

By Amy Duong | Published 2024-01-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gelkayano-20
References: [highsnobiety](https://www.highsnobiety.com/p/kenzo-asics-gel-kayano-20-collab/)

![Dynamic Aqua-Tonal Joint Footwear](https://cdn.trendhunterstatic.com/thumbs/522/gelkayano-20.jpeg)

[KENZO](https://www.trendhunter.com/trends/kenzo-and-hunter) is the latest fashion imprint to work in collaboration with [ASICS](https://www.trendhunter.com/trends/gel-kayano-14-sneaker) as the duo presents a new iteration of the [GEL-Kayano 20](https://www.trendhunter.com/trends/ub10s-gelkayano-20) sneaker model for the season. There are three variations of the footwear -- two of these are defined by its bold colorway palette, adorned with rainbow tones and the signature tiger stripes.

The third and final option takes on a more muted look with calm palettes of white and grey paneling across one another and then detailed with neutral animal patterns. The aforementioned animal motifs are a big part of KENZO's design language, especially the tiger and elephant. The collaborative shoes highlight bright tones of Multi White, Glacier Grey, and Digital Aqua black to make a statement.

Image Credit: ASICS

## Trend Insights (Trend Hunter)

- Score: 7.1/10
- Popularity: 96% | Activity: 96% | Freshness: 20%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Bold Colorway Palette:** The GEL-Kayano 20 sneaker models offer bold colorway palettes, adorned with rainbow tones and signature tiger stripes.
- **Muted Look:** One variation of the GEL-Kayano 20 sneaker model features a more muted look with calm palettes of white and grey paneling.
- **Animal Motifs:** KENZO's collaboration with ASICS highlights the brand's design language with the use of animal motifs, particularly the tiger and elephant.

### Where This Applies

- **Fashion:** The collaboration between KENZO and ASICS in the creation of the GEL-Kayano 20 sneaker models brings innovative designs to the fashion industry.
- **Sportswear:** The GEL-Kayano 20 sneaker models by KENZO and ASICS present a unique fusion of fashion and sportswear, catering to athletic consumers seeking stylish footwear options.
- **Footwear:** The joint efforts of KENZO and ASICS in creating the GEL-Kayano 20 sneakers introduce disruptive innovations to the footwear industry with their bold color palettes and animal motifs.

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