# Tech-Infused Dynamic Sneaker Models UNAFFECTED Remixes the ASICS Gel-Kayano 20 Sneaker By Amy Duong | Published 2024-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gelkayano-20-1 References: [highsnobiety](https://www.highsnobiety.com/p/unaffected-asics-gel-kayano-20/)  UNAFFECTED is no stranger to working with [ASICS](https://www.trendhunter.com/trends/small-wins-add-up) and the latest to come from the Korean outdoor imprint is a pair of ASICS [Gel-Kayano 20](https://www.trendhunter.com/trends/gelkayano-20-2) shoes. It has previously reimagined the [Gel-Kayano 14](https://www.trendhunter.com/trends/gelkayano-14-6) and similar to that project, the Gel-Kayano 20 turns a retro running model into a technical rugged silhouette. Prepared for the terrains of outdoor environments, UNAFFECTED has kicked up the technical aspects with a new look. Showcased as a part of the brand's Fall/Winter 2024 show in Seoul, it was displayed with weatherized puffer jackets, knits, and more. The three-part capsule is comprised of the trail-inspired Gel-Kayano 20 with details drawn from last year's project. This features glossy leather overlays and toggle lacing systems. Image Credit: UNAFFECTED ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 63% | Activity: 76% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Tech-infused Sneaker Designs:** The integration of technical elements in sneakers exemplifies a shift towards functionally advanced and aesthetically versatile footwear. - **Retro Revival in Footwear:** Revamping classic models like the Gel-Kayano 20 aligns with the trend of merging nostalgia with modern technology. - **Weatherized Fashion Integration:** Incorporating weather-resistant materials into sneakers highlights a growing focus on all-season, multi-terrain usable fashion items. ### Industries Being Reshaped - **Outdoor Apparel:** An increased focus on technically advanced outdoor wear is reflected in the partnership between footwear brands and outdoor imprints. - **Athletic Footwear:** Collaborations that bring technical and aesthetic innovations to traditional running shoes point to evolving standards in athletic footwear. - **Fashion-tech:** The blending of high-performance materials with contemporary fashion indicates a disruptive movement within the fashion-tech industry. ## Related on Trend Hunter - [Highly Technical Sleek Runners](https://www.trendhunter.com/trends/gelkayano-20-2.md) - [Stylish Technical Running Shoes](https://www.trendhunter.com/trends/small-wins-add-up.md) - [Metallic Color-Blocked Tech Sneakers](https://www.trendhunter.com/trends/gel-kayano-14-sneaker.md) - [Gradient Running Sneakers](https://www.trendhunter.com/trends/the-up-there-x-asics-gelkayano-20.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Layered Running Sneakers](https://www.trendhunter.com/trends/gelkayano-121-1.md) - [Velcro-Enclosed Lifestyle Sneakers](https://www.trendhunter.com/trends/hal-studios-1.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Dynamic Tonal Sleek Runners](https://www.trendhunter.com/trends/blue-neptune.md)