# Pastel Tonal Running Shoes ASICS Launches a New Set of Pastel GEL-Kayano 14 Sneakers By Amy Duong | Published 2022-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gelkayano-14-1 References: [highsnobiety](https://www.highsnobiety.com/p/asics-gel-kayano-14-pastel-colorways/) & [asics](http://asics.com/) [ASICS](https://www.trendhunter.com/trends/mistcream) introduces three new tonal iterations of the [GEL-Kayano 14](https://www.trendhunter.com/trends/gelkayano-14-6) sneaker model which take on a light pastel tone for the season. The three-piece collection of the silhouette includes the colorways of Birch with Clay Grey, Light Sage with Smoke Grey, and finally Barely Rose and Cream. The shoes have a mesh base foundation across the running shoes to add some breathability before it is paneled on top. Each respective colorway has suede panels on top to create that layered look. The tongue also has mesh materials and overall, the design language boasts a retro design language that is backed up by high-performing qualities. The new colorways are perfect for the summer season and the outdoor trails. Image Credit: ASICS ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 48% | Activity: 63% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Pastel Running Shoes:** The trend leans towards pastel colorways for running shoes, creating an opportunity for similar products in the market. - **Retro Design Language:** The blend of vintage and modern design in running shoes can pave the way for more retro-inspired footwear designs. - **Breathable Sneakers:** The demand for running shoes with breathable materials is growing, leading to opportunities for innovation in shoe materials and construction. ### Sectors Adopting This - **Sportswear:** The sportswear industry can leverage pastel colorways and retro design language in their products to attract the younger demographic. - **Athletic Footwear:** The athletic footwear market can focus on breathable designs to meet the needs and preferences of runners who value comfort and performance. - **Fashion Retail:** Companies in the fashion retail industry can introduce running shoes with the trendy pastel color palette to appeal to a wider audience. ## Related on Trend Hunter - [Cool-Toned Lifestyle Sneakers](https://www.trendhunter.com/trends/mistcream.md) - [Metallic-Accented Lifestyle Shoes](https://www.trendhunter.com/trends/gelkayano-14-6.md) - [Earthy Tonal Sneaker Collections](https://www.trendhunter.com/trends/earthenware.md) - [Metallic Color-Blocked Tech Sneakers](https://www.trendhunter.com/trends/gel-kayano-14-sneaker.md) - [Pink-Tinged Technical Sneakers](https://www.trendhunter.com/trends/pink-glo-colorway.md) - [Collaborative Light Tonal Sneakers](https://www.trendhunter.com/trends/gelkayano-14-5.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/gelnyc-5.md) - [Natural Tone Runners](https://www.trendhunter.com/trends/gelkayano-14-organic-beauty.md) - [Neon-Tinged Technical Sneakers](https://www.trendhunter.com/trends/gelsekiran-1.md)