# At-Home Gel Polish Systems OPI's GELement is the Brand's First Gel for DIY Consumers By Laura McQuarrie | Published 2025-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gelement References: [prnewswire](https://www.prnewswire.com/news-releases/opi-announces-gelement-the-brands-first-gel-for-diy-consumers-302518022.html) & [opi](https://www.opi.com/collections/gelement-at-home-gel-nail-polish)  People are opting for DIY manicures to save money, enjoy the convenience of doing their nails at home, and have more creative control over their nail designs, and [OPI](https://www.trendhunter.com/trends/opi-gelcolor-intelligel-system) is supporting them with its first-ever gel, GELement, for DIY consumers. GELement formulas are vegan, meaning they exclude animal-derived ingredients and by-products, and the system includes a protective Base Coat and a No-Wipe Top Coat for a high-shine, scratch-resistant finish. When it comes to color, there are options for everyone in the GELement lineup, ranging from neutrals, crèmes, and dark hues for those with a flair for the dramatic. To make it easy for fans to bring their favorite shades into their DIY routine, OPI introduced 10 sister shades to fan-favorite hues, and bold, updated versions of bestsellers like [Bubble Bath](https://www.trendhunter.com/trends/opi-your-way-collection) and Cajun Shrimp. To help consumers perfect their technique, OPI introduced GELiversity on [YouTube](https://www.trendhunter.com/trends/youre-a-10with-your-butterface) to share tips for properly prepping nails, and applying and removing gels. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 17% | Activity: 27% | Freshness: 46% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vegan Beauty Products:** The rise of vegan beauty products in the market highlights a growing consumer preference for environmentally friendly and cruelty-free formulations. - **DIY Beauty Solutions:** Consumers increasingly favor DIY beauty solutions, driven by a desire for customizable and cost-effective personal care routines. - **Digital Education Platforms:** The launch of digital platforms like GELiversity reflects a surge in demand for accessible, online education tools within the beauty industry. ### Who This Affects Most - **Nail Care Products:** Advancements in nail care products, such as home-use gel polish systems, cater to the increasing trend of self-service beauty treatments. - **E-learning Platforms:** The beauty industry's investment in e-learning platforms suggests a shift towards remote education for consumer product training. - **Vegan Cosmetics:** The growing demand for vegan cosmetics is reshaping the beauty industry, prompting brands to innovate with animal-free ingredient alternatives. ## Related on Trend Hunter - [Self-Correcting Nail Polishes](https://www.trendhunter.com/trends/opi-gelcolor-intelligel-system.md) - [At-Home Gel Manicure Systems](https://www.trendhunter.com/trends/athome-gel-manicure.md) - [Two-Step Nail Systems](https://www.trendhunter.com/trends/gel-couture-collection.md) - [At-Home Nail Solutions](https://www.trendhunter.com/trends/kiss-salon-xtend.md) - [Salon-Quality Gel Nail Polishes](https://www.trendhunter.com/trends/ardell-1-step-gel-polish.md) - [Gem-Infused Nail Polishes](https://www.trendhunter.com/trends/fabled-gemgel.md) - [Glittering Springtime Nail Polishes](https://www.trendhunter.com/trends/opi-your-way-collection.md) - [Sunlight-Reactive Nail Polishes](https://www.trendhunter.com/trends/forever-wear-chill-paint.md) - [Ultra-Chic Gel Nail Wraps](https://www.trendhunter.com/trends/mylee.md)