# Next-Gen Gelatin Desserts Gelée Elevates Gelatin Delights with Active Ingredients By Laura McQuarrie | Published 2024-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gelee References: [thedieline](https://thedieline.com/roandcos-gelee-design-is-a-jiggly-visual-treat/) & [geleegelee](https://geleegelee.com/products/party-9-pack?variant=45287504969985)  Retro gelatin salads have a reputation for being outdated and unappealing, but Gelée is a new brand that makes [jiggly treats](https://www.trendhunter.com/trends/winky-paw-patrol-gelatin-cups) for a new generation. The vibrant, sensorial jelly snacks feature playful colors, textures and flavors to inspire fresh associations with molded desserts. Within one of the bundles from the brand called A Dinner Party, consumers will find a variety of fruity flavors, plus beneficial active ingredients to support the mind and body alike. The Guava flavor, for instance, pairs a base of vitamin-rich guava powder with [collagen-packed beef gelatin](https://www.trendhunter.com/trends/jellyfishderived-collagen), apple cider vinegar, lemon juice solids and stevia for a hint of sweetness. To prepare, this mix needs to be combined with hot water before pouring it into a vessel and set for a few hours before eating. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 67% | Freshness: 27% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Functional Desserts:** Combining classic desserts with health-boosting ingredients, these gelatin treats offer a blend of indulgence and wellness. - **Sensory-based Foods:** Vivid colors and varied textures make these snacks an engaging experience that delights multiple senses. - **Retro-inspired Innovations:** Revamping nostalgic dishes with modern twists can attract both older generations seeking comfort and younger consumers interested in novelty. ### Who This Affects Most - **Health Food:** The inclusion of active ingredients like vitamins and collagen places these desserts within the functional food sector. - **Gourmet Food:** Elevating everyday treats with novel flavors and premium ingredients pushes the boundaries of gourmet dessert offerings. - **Food Packaging:** Innovative packaging solutions are essential for preserving the unique textures and flavors of sensory-based jelly snacks. ## Related on Trend Hunter - [Nourishing Gelatin-Based Confections](https://www.trendhunter.com/trends/gelatinbased-confection.md) - [Superfood Jelly Snacks](https://www.trendhunter.com/trends/jelly-desserts.md) - [Yuzu-Forward Gelatin-Based Treats](https://www.trendhunter.com/trends/Gele.md) - [Plant-Based Jelly Snacks](https://www.trendhunter.com/trends/plantbased-jelly-snacks.md) - [Jiggly Fruit Snacks](https://www.trendhunter.com/trends/jiggly-fruit-snacks.md) - [Jelly-Style Collagen Snacks](https://www.trendhunter.com/trends/collagen-jelly.md) - [Jelly Beauty Snacks](https://www.trendhunter.com/trends/mimitime.md) - [Colorful Gelatin Dessert-Inspired Furniture](https://www.trendhunter.com/trends/the-jelly-collection.md) - [Collagen Jelly Sticks](https://www.trendhunter.com/trends/jollie.md)