# Cushioned Rubber Chunky Sneakers ASICS and Kiko Kostadinov Released the GEL-BURZ 2 Sneakers By Amy Duong | Published 2018-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gelburz-2 References: [highsnobiety](https://www.highsnobiety.com/p/kiko-kostadinovs-asics-gel-burz-2-release-date-price/) & [london.doverstreetmarket](http://london.doverstreetmarket.com/) Bulgarian designer Kiko Kostadinov joined footwear label [ASICS](https://www.trendhunter.com/trends/asics-gelteremoa) once again, this time the two worked together to introduce the GEL-BURZ 2 chunky footwear silhouette. Boasting similar design aesthetics as the first GEL-BURZ shoe, the second iteration involves a thinly lined rubber layer and woven textiles across the uppers. The latest collaboration between ASICS and Kiko Kostadinov delivers three colorways drawing inspiration from nature -- with the selection of either Seaform, which is a tonal blue, [Terracotta](https://www.trendhunter.com/trends/majestic-feathers), which is a red-themed hue, or Forest, which is dark gray with red accents. Additional elements of the shoe include signature [FlyteFoam](https://www.trendhunter.com/trends/asics-gelcumulus16) technology, Guidance Line, Impact Guidance System and GEL cushioning implemented in both the forefoot and the rear foot for ultimate comfort. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 50% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Chunky Sneaker Trend:** Designers and footwear brands are producing chunky sneaker silhouettes using new materials and colorways, offering an opportunity for disruptive innovation in both the fashion and technology industries. - **Collaboration Trend:** Increasingly, designers and brands are collaborating to bring innovative, sustainable and fashionable products to market, creating opportunities for disruptive innovation in the fashion and retail industries. - **Sustainable Footwear Trend:** Consumers are increasingly looking for sustainable and ethically-produced footwear options, which is creating opportunities for disruptive innovation in the fashion and retail industries. ### Where This Applies - **Fashion Industry:** The trend towards chunky sneakers and collaborative design, as well as the growing demand for sustainable options, creates opportunities for innovation in the fashion industry. - **Footwear Industry:** Emerging materials and technologies, coupled with consumer demand for sustainable options, is creating opportunities for disruptive innovation in the footwear industry. - **Technology Industry:** The integration of advanced cushioning technologies in the GEL-BURZ 2 sneaker offers an opportunity for technology companies to collaborate with footwear brands to develop new and innovative products. ## Related on Trend Hunter - [Sleek Collaborative Tech Sneakers](https://www.trendhunter.com/trends/asics-gelteremoa.md) - [Japanese Workwear-Honoring Shoes](https://www.trendhunter.com/trends/gelkiril-3.md) - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Technical Breathable Mesh Sneakers](https://www.trendhunter.com/trends/gelteremoa-sneaker.md) - [Urban Cushioning Sneakers](https://www.trendhunter.com/trends/gelquantum-kinetic-sp.md) - [Translucent Overlaid Sneakers](https://www.trendhunter.com/trends/archisite-oru.md) - [Stitched Accent Collaborative Sneakers](https://www.trendhunter.com/trends/gelkinetic-fluent.md) - [Coffee-Like Tonal Joint Footwear](https://www.trendhunter.com/trends/asics-and-doublet.md) - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md)