# Earthy Tonal Hybrid Sneakers ASICS and Kiko Kostadinov Launch the GEL-Aurania Sneaker Together By Amy Duong | Published 2020-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gelaurania References: [highsnobiety](https://www.highsnobiety.com/p/kiko-kostadinov-asics-gel-aurania-release-date-price/) ASICS works in collaboration with Kiko Kostadinov on a new footwear model that boasts hybrid designs entitled the GEL-Aurania. The sneaker arrives in two colorway options for the season and it a perfect embodiment of the Bulgarian designer's aesthetics and [ASICS'](https://www.trendhunter.com/trends/gelterrain) athletic sensibilities. The first of the two colorway options is an earthy option, whereas the second one features emerald green with gray accents as a touch of contrast. The uppers are reminiscent of the familiar Skysensor Slash JJ model due to the specific tooling of the signature [GEL-Quantum Infinity Jin](https://www.trendhunter.com/trends/gelquantum-kinetic-sp). The Skysensor Slash JJ is further referenced at the lacing system. It boasts racing elements as the laces can be tightened and adjusted using only one hand. Image Credit: ASICS ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 18% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Earthy Tonal Hybrid Sneakers:** Brands should consider collaborating with designers to create hybrid footwear models that cater to both style and athleticism. - **Signature Tooling Designs:** Incorporating signature tooling designs from previous models can create a sense of familiarity and nostalgia for consumers. - **Racing Elements in Sneakers:** Adding racing elements such as one-handed adjustable lacing can create a unique selling point for sneakers. ### Who This Affects Most - **Fashion Retail:** Collaborations with fashion designers and brands can create mutually beneficial opportunities to combine aesthetics and functionality in footwear. - **Athletic Footwear:** Brands can incorporate elements of racing and performance to create hybrid sneakers that are both stylish and performance-driven. - **Lifestyle Fashion:** Sneakers with unique design elements can serve as fashion statements and appeal to consumers interested in incorporating more sporty elements to their style. ## Related on Trend Hunter - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Sleek Collaborative Tech Sneakers](https://www.trendhunter.com/trends/asics-gelteremoa.md) - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Japanese Workwear-Honoring Shoes](https://www.trendhunter.com/trends/gelkiril-3.md) - [Earthy Tonal Sneaker Collections](https://www.trendhunter.com/trends/earthenware.md) - [Minimal Earth Toned Sneakers](https://www.trendhunter.com/trends/gelk1011.md) - [Technical Breathable Mesh Sneakers](https://www.trendhunter.com/trends/gelteremoa-sneaker.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Natural Tone Runners](https://www.trendhunter.com/trends/gelkayano-14-organic-beauty.md)