# Extra-Fluffy Japanese Loungewear BE@RBRICK and Gelato Pique Launch New Loungewear Collection By Niko Pajkovic | Published 2022-03-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gelato-pique References: [modern-notoriety](https://www.modern-notoriety.com/medicom-toy-bearbrick-gelato-pique-release-date/?utm_source=feedly&utm_medium=rss&utm_campaign=medicom-toy-bearbrick-gelato-pique-release-date) & [gelatopique.us](https://gelatopique.us/collections/be-rbrick) [BE@RBRICK](https://www.trendhunter.com/trends/bearbrick-aroma-ornaments), a designer toy brand owned by [Medicom Toy's](https://www.trendhunter.com/trends/blazeradorned-bear-figure), has teamed up with Japanese loungewear label [Gelato Pique](https://www.trendhunter.com/trends/gelato-pique-1) to launch the BE@RBRICK x Gelato Pique clothing collection. The new capsule applies Gelato Pique's signature "Gelato" material -- an extra-soft sponge cake-like material -- to a range of silhouettes inspired by the classic BE@RBRICK figurine. As a result, the capsule consists of a variety of extra-comfy unisex pieces including fluffy hoodies with bear ears, matching pants, pullover crewnecks, t-shirts, and full-body onesies. All of the new pieces are being offered into colorways, pastel pink and pastel blue, both of which are lifted directly from previous BE@RBRICK designs. For those interested, the BE@RBRICK x Gelato Pique collection is available to purchase now Gelato Pique's website. Image Credit: Gelato Pique ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 72% | Activity: 26% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Extra-fluffy Loungewear:** The use of extra-soft sponge cake-like materials for loungewear clothing. - **Unisex Comfy Silhouettes:** Inclusive and comfortable loungewear silhouettes for both men and women. - **Designer Toy-inspired Clothing:** Collaborative collections that incorporate toy brand designs into clothing. ### Industries Being Reshaped - **Fashion and Apparel:** Opportunities for loungewear brands to explore and experiment with unique materials for superior comfort. - **Toy Manufacturing:** Opportunities for toy brands to expand their market by collaborating with clothing brands to create exclusive and unique collections. - **E-commerce:** Opportunities for the growth of e-commerce platforms of both loungewear and toy brands that cater to niche markets. ## Related on Trend Hunter - [Cozy Anime-Inspired Sleepwear Lines](https://www.trendhunter.com/trends/pokmon-sleep-apps.md) - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [Dainty Floral Loungewear](https://www.trendhunter.com/trends/floral-loungewear.md) - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Streetwear-Themed Aroma Diffusers](https://www.trendhunter.com/trends/bearbrick-aroma-ornaments.md) - [70s-Themed Collectibles](https://www.trendhunter.com/trends/corduroy-bearbrick.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [Runway Show-Themed Figurines](https://www.trendhunter.com/trends/takahiromiyashitathesoloist.md)