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# Anime-Inspired Sleepwear Capsules
Gelato Pique Works with Pokémon on a New Lounge Collection

By Amy Duong | Published 2023-09-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/gelato-pique-1
References: [designtaxi](https://designtaxi.com/news/425208/Pok-mon-x-Gelato-Pique-Luxury-PJs-Let-You-Snooze-Off-In-Snorlax-Style-Comfort/) & [go.skimresources](https://go.skimresources.com/?id=107413X1564726&isjs=1&jv=15.4.2-stackpath&sref=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F425208%2FPok-mon-x-Gelato-Pique-Luxury-PJs-Let-You-Snooze-Off-In-Snorlax-Style-Comfort%2F&url=https%3A%2F%2Fgelatopique.us%2Fpages%2Fpokemon-sleep%3Futm_source%3DDesignTAXI%26utm_medium%3DDesignTAXI%26utm_term%3DDesignTAXI%26utm_content%3DDesignTAXI%26utm_campaign%3DDesignTAXI&xs=1&xtz=-60&xuuid=5c27bf355f138f73d946c8ab50e90cae&xjsf=other_click__contextmenu%20%5B2%5D)

[Pokémon](https://www.trendhunter.com/trends/pokmon-sleep-apps) works in collaboration with [Gelato Pique](https://www.trendhunter.com/trends/gelato-pique-pokmon-sleep) to deliver a collection full of [cozy pajamas](https://www.trendhunter.com/trends/family-pyjama-collection) that celebrate the beloved characters from the franchise. The premium Japanese fashion imprint delivers an apparel collection that is great for lounging at home or sleeping. There are references to iconic characters including Jigglypuff, Snorlax, and Pikachu, to name a few. Details that nod to the characters are seen throughout the sleepwear, which consists of silhouettes such as loungewear sets, sweaters, eyemasks, blankets, cardigans, sweaters, and notably, a large plush that is made to look like Snorlax. A lot of the items in the capsule are made from the signature 'Gelato knit' fabric by the brand for a soft and premium feel. It comes in adult sizes and baby sizes for the entire family.

Image Credit: Gelato Pique

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 61% | Activity: 42% | Freshness: 18%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### What's Driving This Trend

- **Cozy Anime Sleepwear:** A collaboration between Pokémon and Gelato Pique introduces a collection of cozy pajamas featuring iconic characters from the franchise, offering a comfortable and stylish loungewear option.
- **Japanese Fashion Collaboration:** Gelato Pique partners with Pokémon to create a premium apparel collection inspired by beloved characters, blending Japanese fashion with popular cultural icons.
- **Family-friendly Sleepwear:** The anime-inspired sleepwear collection by Gelato Pique and Pokémon includes sizes for both adults and babies, making it a perfect choice for the entire family to enjoy cozy lounging together.

### Who This Affects Most

- **Fashion Retail:** The collaboration between Gelato Pique and Pokémon presents an opportunity for fashion retailers to tap into the popularity of anime by offering unique and comfortable sleepwear options.
- **Children's Apparel:** The inclusion of baby sizes in the Gelato Pique and Pokémon sleepwear collection opens up opportunities for children's apparel brands to explore partnerships with popular franchises and expand their product offerings.
- **Licensed Merchandise:** The collaboration between Pokémon and Gelato Pique showcases the potential for licensed merchandise, highlighting the demand for high-quality, character-inspired products in the market.

## Related on Trend Hunter

- [Cozy Anime-Inspired Sleepwear Lines](https://www.trendhunter.com/trends/pokmon-sleep-apps.md)
- [Sleepy Anime Character Merch](https://www.trendhunter.com/trends/pokmon-sleep-x-family-mart.md)
- [Cartoon-Inspired Holiday Capsules](https://www.trendhunter.com/trends/pokmon-center.md)
- [Anime-Inspired Lifestyle Apparel](https://www.trendhunter.com/trends/blackmilk-1.md)
- [Cold Weather Anime Blankets](https://www.trendhunter.com/trends/pokmon-fluff-blanket.md)
- [Anime-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/100-thieves-5.md)
- [Cartoon-Inspired Festive Collections](https://www.trendhunter.com/trends/pokmon-company.md)
- [Cutesy Anime Travel Products](https://www.trendhunter.com/trends/pokmon-travel-gear.md)
- [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md)
