# Whimsically Playful Gelato Packaging Gigi's Products are Accented by Straight Forward Design By Kalin Ned | Published 2019-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gelato-packaging References: [gigi-gelato](https://www.gigi-gelato.com/) & [straightforward.design](https://straightforward.design/) London-based creative agency Straight Forward Design curates whimsical and colorful gelato packaging for Gigi. The project called for accenting the product, which is considered to be "category-changing." In a world where individuals are beginning to be more conscious and sustainable with their eating habits, Gigi is prepared to offer a [guilt-free dessert](https://www.trendhunter.com/trends/blue-cream) in the form of [plant-based gelato](https://www.trendhunter.com/trends/greyscale-gelato). The offering is "jam-packed with vitality-boosting nutrients" and the ingredient list boasts cold-pressed fruits and vegetables. To call consumer attention to this innovative, rich and natural dessert, Gigi turns to Straight Forward Design. Identity is important and the creative company singles its client's products out with a [vibrant gelato packaging aesthetic](https://www.trendhunter.com/trends/vibrant-packaging-design) that is sure to entice the eye when one is in the shop. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Packaging:** Whimsical and colorful gelato packaging is a growing trend that can help brands stand out on store shelves. - **Plant-based Desserts:** The demand for guilt-free desserts, like plant-based gelato, is on the rise as individuals become more conscious of their eating habits. - **Sustainable Food Packaging:** As consumers prioritize sustainability, there is a growing trend towards using eco-friendly materials and designs for food packaging. ### Sectors Adopting This - **Food Packaging:** The food packaging industry has an opportunity to innovate by creating unique and eye-catching designs for gelato products. - **Plant-based Foods:** The plant-based food industry can capitalize on the growing demand for guilt-free desserts by offering a variety of plant-based gelato options. - **Sustainable Packaging:** The sustainable packaging industry can provide eco-friendly solutions for gelato brands looking to reduce their environmental footprint. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md)